- Platform
- Resources
Kath Pay Email Marketing Expert
With a wealth of knowledge gained from being an industry veteran of 19 years, Kath is an author, blogger, expert contributor, international conference speaker, and trainer.As CEO of Holistic Email Marketing, she devotes her time to developing customer-centric eCommerce journeys using a holistic, multi-channel approach.
Get featured on this list of email experts
If the term 'email expert' describes you let us know and we'll love to have you on this list
Who is Kath Pay?
Kath Pay is an email marketing expert who works at Holistic Email Marketing. She has helped various clients improve their email marketing strategies and achieve better results. With her comprehensive knowledge and expertise in the field, she provides valuable insights and recommendations to clients, helping them optimize their email campaigns and customer journeys. Clients have praised her for her ability to provide a fresh perspective and identify quick wins as well as long-term strategies for CRM improvement. Kath and her team at Holistic Email Marketing offer services such as email marketing audits, email consulting, and email program implementation to help businesses achieve their marketing goals.
About the expert's affiliated organization - Holistic Email.:
Holistic Email is a comprehensive approach to email marketing that focuses on delivering personalized and relevant email experiences to customers. It takes into account all aspects of an email campaign, from design and content to deliverability and analytics. By considering the entire email ecosystem, Holistic Email ensures that messages are not only visually appealing but also reach the intended audience and achieve the desired objectives. This approach prioritizes customer engagement and satisfaction, resulting in higher open rates, click-through rates, and ultimately, conversions.
Related Experts
Kristin Bond
Email copywriter, designer, coder, sender, planner, and more. Kristin has spoken at several email marketing conferences and writes the blog www.emailsnarketing.com.
Lauren Kremer
From strategy to writing, creative builds and testing (and more testing), to segmentation and picking just the right audience, there’s nothing that Lauren does better than creating optimal experiences through email, social media and other digital channels.
Lauren Smith
Lauren has her hands involved with all things marketing at Litmus. Whether it’s blogging, tweeting, or helping plan conferences, she’s always on the lookout for anything that will help the world send better emails.
You might also like
- Email Template Builders
Mailmodo
Mailmodo's no-code drag-and-drop editor lets you create beautiful and interactive email templates within minutes. The email builder lets you create AMP emails with interactive elements like forms, widgets and calendars inside the email itself. There's also an extensive template library that you can select from and customise easily.
Email Template BuildersUnlayer
Unlayer's drag & drop editor helps you create engaging, professional emails and pages without coding skills.
Email Template BuildersBEE Free
Create gorgeous, responsive emails in minutes. Pick a template, add your content, download the HTML email, and use it virtually anywhere.
- Newsletters
The Mailmodo Bulletin
Monthly newsletter on all things email
NewslettersGrowthnotes
Growth Notes is a newsletter that covers e-commerce news and growth strategies. We publish bi-weekly, and we have over 30,000 e-commerce marketers on our list. We're growing at 5,000+ subscribers per month.
NewslettersCampaign Monitor
Newsletter about marketing events, marketing materials, product announcements
- Ebooks
Email Subject Lines for the Win
In this guide, we’ll walk you through a process that’ll help you focus on implementing best practices deliberately and strategically- so that you find the subject lines that get the results that you need.
EbooksA Step-by-Step Guide to Improve Email Performance
Most of the techniques in this e-book provide the dual benefit of personalizing the email experience and making your mail more relevant to the user as well as avoiding promotion or updates tabs.
EbooksUltimate Guide to Email Accessibility
This guide has the insights and step-by-step advice you need to write, design, and code emails that can be enjoyed by anyone—regardless of their ability.
- Communities
Marketing Tribe
Marketing Tribe, a vibrant Slack community, unites founders, co-founders, and marketers in dynamic discussions about growth and marketing strategies.
CommunitiesEmail Geeks Slack
A community where email marketers, designers, and developers meet to talk shop
CommunitiesWomen of Email
Women of Email is a professional network aimed at promoting leadership among women within the email marketing niche.
- Blogs
Mailmodo Guides
Read Mailmodo's email marketing blog to learn about email marketing, email infrastructure, deliverability, tools and software, best practices and AMP emails
BlogsEmma
Stay on top of your email marketing game with the latest best practices, tips, examples, and data-driven...
BlogsThe Email Octopus
Email tips, inspiration and insights from the team at Email Octopus
- Podcasts
The Growth Chat
Exclusive chats on growing a business
PodcastsDelivering
Delivering is a podcast that moves beyond just industry news for designers and developers and looks at the email industry as a whole, from strategy and copywriting to design, development, tooling, trends, culture, and more.
PodcastsFor The Love of Emails
This podcast is dedicated to helping B2B professionals of all walks engage, grow, and retain customers through seamless and personalized communication.
- Courses
Free Mailmodo Email Marketing Masterclass
With our email marketing course, you will learn the basics of email deliverability, authentication, design, and analytics. Besides these, you will also learn about new trends like AMP emails. And an email marketing certification for a lifetime.
CoursesHTML Email Development
In this course, you’ll learn the foundations of HTML email such as structure, semantic markup, layouts, and creating accessible email.
CoursesEmail Marketing: Build Responsive HTML Emails using MJML
Reduce the pain of coding custom responsive emails by learning to code with MJML
- Videos
Build Responsive HTML Email Templates with HTML Tables & CSS
Learn to build a complete mobile friendly HTML Email Template with responsive HTML tables. The email will also show and display properly on a number of other mobile, tablet and desktop email clients.
VideosHow to Send HTML Email Templates with Outlook 365
Learn how to send Postcards email templates with Outlook 365, one of the oldest and most popular applications for sending and reading emails for small startups.
VideosHTML Email Template From Scratch with HTML Tables and CSS
Learn to build a complete mobile friendly HTML Email Template with responsive HTML tables and css.
- Video Channels & Vlogs
Mailmodo
Exclusive interviews with industry experts on growing a business
Video Channels & VlogsEmma Email Videos
A series of videos to better understand email practices and strategies that work
Video Channels & VlogsFeedback Fridays
O.M.G. y'all. It's Friday (even if it isn't). Come watch these weekly breakdowns and interviews of what makes the best of the best... really good.
- Experts
Adam Connell
Adam Connell is a content strategist with a background in SEO and email marketing. He used to manage the content marketing efforts of international brands. Now he teaches bloggers how to get noticed at BloggingWizard.
ExpertsAlessandra Souers
Working extensively in email marketing; Alessandra's expertise lies with B2C companies.
ExpertsAlex Kelly
Reformed email developer who was slowly dragged away from old-fashioned HTML tags to building things with modern HTML, CSS, and JavaScript. Firm believer that good design is just as important as good code.
- Agencies
ProStrategix
ProStrategix is a marketing agency founded in New York in 2018. With no more than 10 professionals, they specialize in marketing strategy, digital strategy, and content marketing solutions for small businesses in the fields of healthcare, hospitality, and business services.
AgenciesHawley Digital
Launched in 2019, Hawley Digital is a web design company. They are in Lexington, South Carolina and have a small team. Their services include web design, web development, search engine optimization, social media marketing, and more.
AgenciesNoble Intent Studio
Noble Intent Studio is a web design agency based in San Diego. In addition to web design, their team of 2 has been working on web development, branding, and logo design since they were founded in 2011.
- Email Deliverability Tools
adRom Email Broadcasting Software
adRom offers an efficient email marketing tool for the distribution of newsletters.
Email Deliverability ToolsAgari Brand Protection
Cybercriminals use your name to get your customers to open their malicious emails. Protect them—and your brand—from these types of attacks.
Email Deliverability ToolsAllegrow
Allegrow takes your email outreach to a new level by increasing your sender reputation and inbox placement, to make sure your emails reach the priority inbox, not the spam folder.
- Email Marketing Tools
Mailmodo
Mailmodo is a complete email marketing platform that lets you create and interactive emails that let users take action within their inbox. It has its own email builder, contacts managements features and lets you track the performance of your campaigns.
Email Marketing ToolsGrowSurf
Newsletter referral program software to help you new subscriptions on autopilot.
Email Marketing ToolsHunter
Hunter lets you find email addresses in seconds and connect with the people that matter for your business.
- Email Security Software
Area 1
The Area 1 Security Horizon anti-phishing service provides preemptive and comprehensive protection from phishing attacks. The service is the first and only performance-based security service in the industry and deploys in minutes to detect and block phishing emails, malicious links, and network command-and-control traffic that other security technologies miss.
Email Security SoftwareAvanan Cloud
Avanan, a Check Point Company, catches the advanced attacks that evade default and advanced security tools. Its invisible, multi-layer security enables full-suite protection for cloud collaboration solutions such as Office 365™, G-Suite™, and Slack™. The platform deploys in one click via API to prevent Business Email Compromise and block phishing, malware, data leakage, account takeover, and shadow IT across the enterprise. Avanan replaces the need for multiple tools to secure the entire cloud collaboration suite.
Email Security SoftwareAvast Business Antivirus Pro Plus
Stay ahead of cyberthreats and secure all business devices with a powerful, endpoint security solution enhanced with features specific to Windows Servers. Benefit from enhanced security in collaborative work environments, easy management from one central platform, and more.
- Email Signature Generators
Crossware Mail Signature
Crossware Mail Signature is a powerful tool that allows you to add consistent and compliant signatures, disclaimers and branding to every email leaving your company.
Email Signature GeneratorsMailbum
Mailbum provides a set of email signature templates for you to customise and use on your preferred email.
Email Signature GeneratorsSignature.email
Signature.email is an email signature generator designed for teams, offering a powerful visual editor and easy implementation to ensure consistent and professional email signatures. With compatibility across popular email clients like Outlook and Gmail, you can create customized templates, share them with your team, and maintain uniformity. Whether you're dealing with staff turnover or multiple departments, Signature.email provides flexible plans, including a free option and affordable tiers, to meet your organization's needs. Features: 1. Email signature templates for consistent branding 2. Compatibility with popular email clients like Outlook and Gmail Pricing: Available for Free and solo plan priced at $19 for a lifetime account with premium features
- Email Testing Tools
Email On Acid Team Management
Use Team Management features to customize an intuitive email testing system that fits your needs and scales as your team grows in your proofing needs.
Email Testing ToolsEmail Preview
Turn your HTMl into an image you can share with anyone
Email Testing ToolsEmail Review
Cut your email review cycle in half and get your emails and campaigns to market faster with simple, centralized email feedback.
- Transactional Email Services
Mailmodo
Send transactional emails with interactive elements that let users take action within their inbox using Mailmodo.
Transactional Email ServicesAgencyBuzz
AgencyBuzz is an email marketing software that does email, social media, print mail, voice, and SMS. It increases closing ratios and improves client retention by keeping the agency in front of prospects and clients.
Transactional Email ServicesAlibaba DirectMail
DirectMail is a simple and efficient service to send email notifications and batch email quickly and efficiently without the need to build your own email server. DirectMail is a key product for serving Alibaba's own e-commerce platforms, which includes servicing Alibaba's record-breaking annual sales festival. Tens of millions of emails are sent every day through DirectMail by Alibaba and Alibaba Cloud customers.
- Email Template Builders
Mailmodo
Mailmodo's no-code drag-and-drop editor lets you create beautiful and interactive email templates within minutes. The email builder lets you create AMP emails with interactive elements like forms, widgets and calendars inside the email itself. There's also an extensive template library that you can select from and customise easily.
Email Template BuildersUnlayer
Unlayer's drag & drop editor helps you create engaging, professional emails and pages without coding skills.
Email Template BuildersBEE Free
Create gorgeous, responsive emails in minutes. Pick a template, add your content, download the HTML email, and use it virtually anywhere.
- Newsletters
The Mailmodo Bulletin
Monthly newsletter on all things email
NewslettersGrowthnotes
Growth Notes is a newsletter that covers e-commerce news and growth strategies. We publish bi-weekly, and we have over 30,000 e-commerce marketers on our list. We're growing at 5,000+ subscribers per month.
NewslettersCampaign Monitor
Newsletter about marketing events, marketing materials, product announcements
1 of 18
Guides to help you drive email conversions
The BIMI Guide You Need as An Email Marketer
BIMI is an emerging email authentication standard that helps combat phishing and build brand trust. Learn more about BIMI and how you can implement it for your business.
Everything You Need to Know About Dynamic Email Content
Dynamic email content is any content in an email that differs based on the subscribers’ behavior, data, and preferences and is used for personalizing elements like visuals, text, or calls to action to target specific subscribers.
11 Effective Ways to Increase Your Email Open Rates
Increase open rate with these 10 tested methods and execute successful email marketing campaigns with high ROI. Read about how to overcome the challenges of increasing open rates.
Get 3X email conversion
with Mailmodo
Create & send interactive emails without coding
Put revenue on auto-pilot with pre-built journeys
Save time with AI-powered email content creation
Experience world’s only interactive email marketing platform
Trusted by 10000+ brands
