- Platform
- Resources
Mark Robbins Email Marketing Expert
Mark Robbins is a software engineer working at Salesforce, specializing in interactive email and accessibility in email.
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Who is Mark Robbins?
Mark Robbins is an email expert who shares his knowledge through his website, Good Email Code. He emphasizes best practices in email code, prioritizing semantic, functional, and accessible code that meets user expectations. While he also values consistency between email clients and pixel-perfect design, he believes these considerations are secondary. Despite being dyslexic, Robbins encourages readers not to discount the content on his site, promising to fix any spelling or grammar errors upon notification.
About the expert's affiliated organization - Salesforce:
Salesforce is a cloud-based customer relationship management (CRM) platform that helps businesses streamline their sales, marketing, and service operations. It offers a range of tools and features, including contact management, lead generation, campaign management, and customer support, all accessible from a user-friendly interface. With its robust analytics capabilities and integration options, Salesforce enables organizations to efficiently manage their customer interactions, drive growth, and enhance overall customer satisfaction.
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- Ebooks
Email Subject Lines for the Win
In this guide, we’ll walk you through a process that’ll help you focus on implementing best practices deliberately and strategically- so that you find the subject lines that get the results that you need.
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EbooksUltimate Guide to Email Accessibility
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The BIMI Guide You Need as An Email Marketer
BIMI is an emerging email authentication standard that helps combat phishing and build brand trust. Learn more about BIMI and how you can implement it for your business.
Everything You Need to Know About Dynamic Email Content
Dynamic email content is any content in an email that differs based on the subscribers’ behavior, data, and preferences and is used for personalizing elements like visuals, text, or calls to action to target specific subscribers.
11 Effective Ways to Increase Your Email Open Rates
Increase open rate with these 10 tested methods and execute successful email marketing campaigns with high ROI. Read about how to overcome the challenges of increasing open rates.
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