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Best Email Template Builders of 2025
What is an email template builder?
An email template builder is a software tool or platform that allows users to create visually appealing and responsive email templates without requiring coding skills. It simplifies the process of designing and customizing email campaigns by providing a user-friendly interface and a variety of pre-designed templates. Email Template Builders are commonly used in email marketing to create engaging and professional-looking emails for various purposes, such as marketing campaigns, newsletters, transactional emails, and more.
What are key features of email template builders?
Key features of an email template builder include:
Drag-and-Drop Interface: Email template builders typically use a drag-and-drop interface that allows users to easily add and arrange elements within the template, such as text blocks, images, buttons, and social media icons.
Responsive Design: The templates created with an email template builder are designed to be responsive, meaning they automatically adjust and optimize their layout for different devices and screen sizes, including desktops, tablets, and smartphones.
Customization Options: Users can customize various aspects of the template, including colors, fonts, images, and styles, to match their brand identity and design preferences.
Content Blocks: These builders provide a variety of content blocks that users can easily drag and drop into the template, such as headers, footers, columns, images, videos and call-to-action (CTA) buttons.
Pre-Designed Templates: Many email template builders offer a library of pre-designed templates for different purposes, making it convenient to start designing without starting from scratch.
HTML and CSS Editing: Some advanced email template builders allow users with coding knowledge to edit the HTML and CSS code of the template for more precise customization.
Preview and Testing: Users can preview how the template will appear on different devices and email clients, ensuring that the design and layout are consistent.
Mailmodo
Mailmodo's no-code drag-and-drop editor lets you create beautiful and interactive email te...
Unlayer
Unlayer's drag & drop editor helps you create engaging, professional emails and pages with...
BEE Free
Create gorgeous, responsive emails in minutes. Pick a template, add your content, download...
GrapesJS MJML
Open Source Newsletter Builder with MJML components in GrapesJS.
Liramail
Email editor that helps you to design your email quickly & easily. Customize your email de...
Mail Designer 365
Visual email newsletter design solution that works with any service.
Mail Studio
Application for designing beautiful responsive emails that work everywhere.
Stripo
Create professional and responsive emails fast with no HTML skills.
Frequently asked questions
You can either create email template by coding it from scratch, or a simpler way is to use visual editors offered by different softwares and customise pre-designed templates or build your own template.
Many email softwares offer a templates library that you can use as is or customise to your business' needs. Some of these include Mailmodo, Bee, Stripo, and Really Good Emails.
These are softwares that let you create reusable email templates without the hassle of coding. They offer drag-and-drop editors with which you can either customise premade templates or build your own from scratch in a matter of minutes.
The best email template builders are Mailmodo, ActiveCampaign, Klaviyo, Constant Contact, and SendinBlue
Some of the best practices you should follow while designing email templates are: use your brand logo for better recognition. Create a strong hierarchy by using text size, color, whitespace, and font-weight—and semantically structuring your headings.For static imagery, use JPG and PNG format. For animation, use GIFs and APNGs file format. Make your emails responsive and use bullet-proof buttons for email call-to-action.
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