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## What is Click-to-open rate (CTOR)?

Click-to-open-rate (CTOR) is an email marketing metric that measures the percentage of recipients who clicked on a link within your email out of the total number of people who opened your email. CTOR is a common metric that is used to judge the performance of your content, design and [call-to-action](https://www.mailmodo.com/guides/email-call-to-action/) (CTA). It is different from [email click-through-rate](https://www.mailmodo.com/guides/email-click-through-rate/) (CTR) which measures the total number of clicks against the total emails delivered. 




Click-to-Open Rate (CTOR) Calculator

## What is unsubscribe rate?

[Unsubscribe rate](https://www.mailmodo.com/guides/unsubscribe-rate/) is an email marketing metric that measures the percentage of subscribers who opt out of your [mailing list](https://www.mailmodo.com/guides/email-list/) during a certain period of time. This metric helps you to understand the effectiveness of your email campaigns and the relevance of your emails to your recipients.


Unsubscribe Rate Calculator

## What is spam complaint rate?

Spam complaint rate measures the percentage of recipients who mark your emails as spam or junk out of the total number of emails delivered. This metric is important as it directly impacts your sender reputation,  [email deliverability](https://www.mailmodo.com/guides/email-deliverability/), and the overall effectiveness of your email campaigns.


Spam Complaint Rate Calculator

## What is list growth rate?

List growth rate is used to measure the rate at which your  [email list](https://www.mailmodo.com/guides/email-list/)  is expanding over a specific period. It is an essential metric for evaluating the effectiveness of your audience-building efforts and understanding how quickly your brand or business is reaching potential customers.

List Growth Rate Calculator

## What is email response rate?

[Email response rate](https://www.mailmodo.com/guides/email-marketing-response-rate/) is a metric that measures the percentage of recipients who actively reply to your email campaigns out of the total number of emails sent. This metric can provide you with insights into the effectiveness of the content, relevance, and overall engagement levels of your emails.

Email Response Rate Calculator

## What is email open rate?

Email open rate is a metric that measures the percentage of recipients who open an email out of the total number of emails sent. Email open rate is a key indicator to understand several aspects of your email campaigns. These include the effectiveness of your subject lines, the relevance of your content and the engagement levels of your emails.



Email Open Rate Calculator

 ## What is email click-through rate (CTR)?

[Email click-through rate](https://www.mailmodo.com/guides/email-click-through-rate/) (CTR) measures the percentage of recipients who clicked on one or more links in your emails out of the total number of emails delivered. CTR is a crucial indicator of the effectiveness of an [email marketing campaign](https://www.mailmodo.com/guides/email-marketing-campaign/) and indicates how well the content, design, and call-to-action resonate with the target audience.

Email CTR Calculator

## What is email CPM?

Email  [CPM](https://www.mailmodo.com/guides/cpm/)  (Cost per thousand) is a metric that measures the cost of sending 1,000 email impressions. It can help you to evaluate the cost-effectiveness of your email marketing campaigns, as CPM helps you understand the cost involved in reaching a large audience. 

**Relevant channels:** Email marketing campaigns, promotional newsletters, and targeted email ads.


Email CPM Calculator

## What is CPM?

Cost per mile (CPM), also known as cost per thousand, is a metric commonly used in marketing and advertising and refers to the total cost incurred to reach one thousand potential customers or impressions. It plays a crucial role in making informed decisions about better allocating your resources and budget and optimizing your campaigns for maximum impact.

CPM Calculator

## What is email bounce rate?

[Email bounce rate](https://www.mailmodo.com/guides/email-bounce-rate/) is a metric that measures the percentage of emails that could not be delivered to the recipient’s inbox out of the total number of emails sent. An email gets bounced when it is returned by the recipient's mail server due to various reasons. 


Email Bounce Rate Calculator

## What is webinar attendance rate?

Webinar attendance rate is the percentage of registered participants who actually attend your webinar out of the total number of registrants. This can help you to understand the effectiveness of your promotional efforts and the relevance of your webinar topic for your target audience.

**Relevant channels:** Webinar platforms, virtual event software, and online meeting tools.

Webinar Attendance Rate Calculator

## What is VTR?

View-through rate (VTR) is a metric that is used to measure the number of completed views on a video compared to the number of impressions that it received. This is a particularly useful metric in advertising and can help you to gauge the effectiveness of your video marketing campaign.

VTR Calculator

## What is viewability rate?

Viewability rate is the percentage of ads that are visible to users for a minimum amount of time out of the total impressions that are served. This metric can help you determine if your ads are actually being seen by users instead of just being served, i.e., delivered to a webpage.

**Relevant channels:** Digital advertising platforms, social media, and video platforms.

Viewability Rate Calculator

## What is survey response rate?

Survey response rate is a metric that measures the percentage of people who responded to your survey out of the total number of people who were invited to participate in it. This metric can allow you to understand the engagement level of different customer segments and the reliability of your collected data.

Survey Response Rate Calculator

## What is share of voice?

Share of voice (SOV) is a marketing metric that is used to measure the media coverage and market presence of your brand in comparison with your competitors. SOV enables you to assess your brand’s visibility and the effectiveness of your marketing efforts in capturing attention in your industry.


Share of Voice Calculator

## What is SEO ROI?

SEO Return on Investment (ROI) is a crucial metric used to measure the profitability of your search engine optimization efforts. It calculates the return you get from the resources invested in your SEO efforts, which includes the cost of tools, employee salaries, agency fees, content creation, link building, and other SEO-related activities. Understanding SEO ROI helps you determine the effectiveness of your SEO strategies and justify your investment in organic search engine optimization.




SEO ROI Calculator

## What is sales growth rate?

Sales growth rate is a metric that measures the percentage increase or decrease in sales over a specific period, such as a month, quarter, or year. It is a crucial indicator of your business's performance. Tracking sales growth over various periods of time allows you to understand various sales trends. This can help you improve and plan your sales strategies and set future targets.

Sales Growth Rate Calculator

## What is ROI?

Return on Investment (ROI) is a key performance indicator used to evaluate the efficiency or profitability of an investment. ROI is a crucial metric for marketers, businesses, and investors alike and helps them determine the financial gains or losses from their investments.

## How to use the ROI calculator

To calculate your ROI, input the total revenue generated from your investment and the total cost of the investment. The tool will then calculate the ROI percentage, giving you a clear understanding of the profitability of your investment.



ROI Calculator

## What is repeat purchase rate?

Repeat purchase rate is a metric that measures the percentage of customers who make more than one purchase over a specific period out of your total customers. This rate can help you understand the effectiveness of your customer retention strategy and give you insights into your customers' loyalty and satisfaction levels.

**Relevant channels:** E-commerce platforms, online retail, subscription services, etc.

Repeat Purchase Rate Calculator


## What is customer retention rate?

Customer retention rate is an important metric that is used to measure the percentage of customers who remain your customers after a given period. This rate reflects the effectiveness of your customer engagement and customer retention strategies, the quality of your products and services and how satisfied your customers are with them.



Customer Retention Rate Calculator

## What is customer growth rate?

Customer growth rate is a metric that is used to measure the increase or decrease in a company’s customer base over a period of time. It can be a vital indicator of the effectiveness of your [customer acquisition](https://www.mailmodo.com/guides/customer-acquisition/) and retention efforts.

Customer Growth Rate Calculator

## What is TikTok cost per thousand impressions (CPM)?

TikTok Cost per mile (CPM) is a metric used to determine the cost of reaching 1,000 impressions (views) of an ad on TikTok. It is a standard metric that helps you to understand the cost-effectiveness of your campaign. Calculating your TikTok CPM can help you to effectively plan and implement various marketing strategies on the platform.

TikTok CPM Calculator

## What is ROAS?

Return on Ad Spend (ROAS) is a vital metric used to measure the effectiveness of your online advertising campaigns. It indicates how much revenue was generated for every unit of currency that you spent on advertising. ROAS helps you to assess the profitability of your ad campaigns and decide how to allocate your budget for maximum returns.



ROAS Calculator

## What is PPC ROI?

Pay-per-Click Return on Investment (ROI) measures the profitability of your [pay-per-click](https://www.mailmodo.com/guides/pay-per-click/) campaigns by comparing the revenue generated to the amount spent on advertising. This metric helps you to understand the effectiveness of you digital marketing campaigns and optimize your investments.

**Relevant channels**: Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Instagram Ads.

PPC ROI Calculator

## What is eCPM?

Effective cost per mile (eCPM) is a metric that measures the revenue generated for every thousand ad impressions. It is generally used by ad publishers and advertisers to understand and compare the performance of different ad units, networks, or monetization strategies.



eCPM Calculator

## What is CPV?

Cost per view (CPV) is the cost incurred each time a user views your video ad. It is a common pricing model used in video marketing campaigns such as YouTube ads. CPV is a more cost-effective model for advertisers than a [cost-per-click](https://www.mailmodo.com/guides/cost-per-click/) model (CPC) since you only have to pay when a user watches a specific duration of your video, say 30 seconds, instead of paying for each click on the ad.

CPV Calculator



## What is cost per install (CPI)?

Cost Per Install (CPI) is a metric that measures the amount an advertiser pays a platform each time their app is installed. It is most commonly used in mobile app marketing to understand [customer acquisition](https://www.mailmodo.com/guides/customer-acquisition/) trends. It can also help developers and marketers estimate and calculate the efficiency of their marketing budgets.


CPI Calculator

## What is CPE?

Cost per engagement (CPE) is a digital marketing metric that measures the cost you incur when each user engages with your advertisements. This engagement can include video views, clicks, likes, shares, comments, etc. CPE is a common pricing model for online advertising and helps you understand the effectiveness of your ad campaign.



CPE Calculator

## What is cost per day (CPD)?

Cost Per Day (CPD) is a metric used to measure the average cost incurred per day for a specific activity, project, or campaign. It is most commonly used to calculate the daily spend on advertising campaigns, subscription services, or project costs. By calculating your CPD, you can efficiently plan and manage your budget for the given project.

CPD Calculator

## What is CPC?

[Cost Per Click](https://www.mailmodo.com/guides/cost-per-click/) (CPC) is a key metric in digital advertising that indicates how much you pay for each click on your ad. CPC is commonly used in [pay-per-click](https://www.mailmodo.com/guides/pay-per-click/) (PPC) advertising campaigns, where advertisers are charged based on the number of clicks their ads receive. This metric is essential for evaluating the efficiency and cost-effectiveness of your ad campaigns.


CPC Calculator

## What is cost per follower?

Cost per follower (CPF) is a metric that measures the average cost of acquiring each new follower on social media platforms. It is particularly useful while running paid social media campaigns as it allows you to assess their cost-effectiveness.

**Relevant Channels:** Social media platforms such as Instagram, TikTok, Facebook, LinkedIn etc.


Cost Per Follower Calculator

## What is YoY growth?

Year-over-year (YoY) is a key performance indicator that measures the percentage change in a particular metric over a one-year period. It is usually used to track an organization’s performance in various areas.

  

Calculating YoY growth over monthly changes helps you to overcome effects of seasonality or monthly volatility to give you a clearer and more accurate picture of your performance. 



Year-Over-Year Growth Calculator

## What is week-over-week (WoW) growth?

Week-over-Week (WoW) growth is a metric used to measure the percentage change in a specific performance indicator. This can be anything from sales, website traffic, user engagement or other important metrics. WoW growth can help you understand short term changes and trends in your metrics, allowing you to make quick adjustments to these values.

WoW Growth Calculator

## What is renewal rate?

Renewal rate is a metric that measures the percentage of your customers who renew their contracts out of the people eligible for renewal. It is most commonly used in SaaS companies, subscription services, and membership-based organizations. This rate helps you to gauge customer satisfaction as it indicates the number of customers who decided to extend their relationship with your business.

Renewal Rate Calculator

## What is MoM growth?

Month-over-month (MoM) growth is a metric that measures the percentage change in a particular business metric such as revenue, website traffic, customer base etc. from one month to the next. It is a useful rate to track short-term trends and to monitor the effectiveness of various strategies. You can use this metric to keep optimizing your strategies to steer various efforts such as your marketing campaigns.



  



Month-Over-Month Growth Calculator

## What is engagement rate?

Engagement rate is a metric that reflects the level of interaction or engagement that content receives from the audience, typically on a social media platform or a website. This engagement could be in the form of likes, comments, clicks, shares, etc. Engagement rate is a measure of how well your content resonates with your audience and how involved and responsive they are to your content.


Engagement Rate Calculator

## What is CTR?

Click-Through Rate (CTR) is a crucial metric in digital marketing that measures the effectiveness of your online ads, [email marketing](https://www.mailmodo.com/guides/email-marketing/) efforts and website. It represents the total number of people who either clicked on a link in an email, a CTA on a website, or on an ad out of the total number of recipients, visitors, or viewers.



  



CTR Calculator

## What is ARPU?

Average revenue per user (ARPU) is a metric that measures the average revenue generated per user or customer over a specific period. This rate is commonly calculated by SaaS, telecommunication and subscription-based businesses to drive various revenue growth strategies.





ARPU Calculator

## What is CLV?

[Customer Lifetime Value](https://www.mailmodo.com/guides/customer-lifetime-value/) (CLV) or Lifetime value (LTV) is an important metric that estimates the total revenue a business can expect from a single customer throughout their whole business relationship. In other words, this rate calculates the total amount of money that a customer would spend on the company’s products and services over their lifespan. 


CLV Calculator

## What is churn rate?

[Churn Rate](https://www.mailmodo.com/guides/churn-rate/) is a vital metric used by businesses to measure the percentage of customers who stopped using your products or services over a given period of time. High churn rates can indicate dissatisfaction with your product, service, or [customer experience](https://www.mailmodo.com/guides/customer-experience/). Understanding churn rate helps businesses improve customer retention strategies and reduce the loss of valuable customers.



Churn Rate Calculator

## What is CAC?

[Customer Acquisition Cost](https://www.mailmodo.com/guides/customer-acquisition-cost/) (CAC) is a crucial metric that measures the total cost of acquiring a new customer. It includes all the expenses related to marketing and sales to convince a potential customer to purchase your service or product. CAC can help you understand the efficiency of your customer acquisition strategies and manage your expenditure on customer acquisition.



CAC Calculator

## What is bounce rate?

  

[Bounce rate](https://www.mailmodo.com/guides/bounce-rate/) is used to measure the percentage of visitors who visit your website and leave without interacting with the site. Interacting with a website may include clicking on a button, visiting other pages on the site and so on. It is an important web analytics metric that indicates the quality of user experience on your website.



Bounce Rate Calculator

## What is conversion rate?

Conversion rate is the percentage of users that performed or completed a desired action as compared to the total number of users. This action could be anything from clicking on a CTA or subscribing to a [newsletter](https://www.mailmodo.com/guides/email-newsletters/) to filling up a form. It gives you an understanding of how effective your marketing efforts are.

Conversion Rate Calculator

## What is lead conversion rate?

It is a marketing metric that measures the percentage of leads who performed a desired action, from the total number of leads generated. This desired action can be clicking on a CTA, downloading a resource, filling up a form and so on. This rate is generally calculated over a specific period of time. It is a crucial indicator of the effectiveness of your marketing strategies.

Lead Conversion Rate Calculator

## What is CPL?

Cost per lead (CPL) is a key [digital marketing](https://www.mailmodo.com/guides/digital-marketing/) metric that measures the cost-effectiveness of your [lead generation](https://www.mailmodo.com/guides/lead-generation/) efforts. In other words, it measures how much it costs a business to generate a single lead. Keeping track of CPL allows you to optimize your campaigns to get the best possible return on investment. It can also help you in deciding your ideal channels for lead generation.


CPL Calculator

## What is follower growth rate?

Follower growth rate is used to measure the rate at which your social media following has increased or decreased in a specific period. This metric is a key indicator of the growth of your brand’s influence. Monitoring this rate can help you understand and optimize your content and engagement strategies on various platforms such as Instagram, Twitter, Facebook, LinkedIn etc.

Follower Growth Rate Calculator

## What is Instagram follower growth rate?

Instagram follower growth rate is a metric that measures the percentage increase or decrease in the number of followers on your Instagram account over a specific period. It can help you evaluate your social media performance, track audience growth, content and engagement strategies and be a good indicator to plan your Instagram strategies.

Instagram Follower Growth Rate Calculator

## What is Instagram follower ratio?

Instagram follower ratio is a metric that measures the proportion of accounts you follow compared to the number of your followers on Instagram. This ratio is also known as the follow-to-follower ratio. It is an important metric that gives you insights into your Instagram presence, influence and engagement levels.


Instagram Follower Ratio Calculator

## What is Instagram reach?

Instagram reach is a metric that measures the total number of unique users who have seen your content on Instagram. It indicates the visibility of your post, stories or ads on the platform and helps you to assess the effectiveness of your Instagram content strategy.
.

Instagram Reach Calculator

## What is social media ROI?

Social media return on investment (ROI) is a metric that is used to measure the effectiveness of your social media marketing efforts. This is done by comparing the returns that you get from social media with the costs incurred. Understanding your social media ROI can help you make informed decisions about your social media budget and strategies.


  



Social Media ROI Calculator

## What is Instagram engagement rate?

  

Instagram engagement rate measures how effectively your content engages with your Instagram audience by considering the interactions on your posts, including likes, comments, and shares, in relation to your total number of followers. Understanding this metric can help you to formulate better strategies for creating content that resonates with your audience.

  

  

**Relevant channel**: Instagram


Instagram Engagement Rate Calculator

## What is sales ROI?

Sales ROI (Return on Investment) measures the profitability of your sales compared to the relevant costs incurred. It is an essential metric to determine the effectiveness of your sales strategy so that you can make necessary improvements to it

**Relevant channels**: Sales departments, marketing teams, revenue operations, and finance departments.

Sales ROI Calculator

## What is Email ROI?

  

Email ROI (Return on Investment) refers to the profit from your  [email marketing campaigns](https://www.mailmodo.com/guides/email-marketing/)  compared to their cost. Tracking this metric can help you make informed decisions regarding various aspects of your campaigns and effectively manage your email marketing budget.

  

**Relevant channels**: Email newsletters, promotional emails, transactional emails,  [drip campaigns](https://www.mailmodo.com/guides/drip-campaign/), re-engagement emails

Email ROI Calculator

## What is attrition rate?

Attrition rate is the percentage of employees who leave your organization out of the total number of employees, in a given period of time. This metric can help you understand your workplace culture, job satisfaction among employees and if the compensation you provide your employees is fair.

**Relevant channels**: Human resources, organizational development, workforce management.


Attrition Rate Calculator

## What is fundraising ROI?

Fundraising ROI is a key metric that evaluates the effectiveness of your fundraising efforts by comparing the total funds raised to the costs incurred to raise the funds. Tracking this metric can help you plan your event budgets more effectively.

**Relevant channels**: Nonprofit events, online fundraising platforms, charity auctions, corporate sponsorship events.

Fundraising ROI Calculator

## What is sell-through rate?

Sell-through rate is the percentage of inventory sold within a specific period relative to the amount of inventory that you received. This metric helps you to measure how quickly your products are sold and can help you make decisions regarding inventory management.

**Relevant channels:** Retail stores, e-commerce platforms, inventory management systems.

Sell-Through Rate Calculator

## What is restaurant marketing ROI?

  

Restaurant marketing ROI (Return on Investment) measures the effectiveness of the marketing campaign for your restaurant compared to the relevant costs. Calculating this metric can allow you to evaluate your marketing investment and optimize your operational efficiency to drive revenue.

  

  

**Relevant channels**: Google Ads, Facebook Ads, Instagram Ads, Email marketing, Flyers, Influencer marketing,  [Restaurant email marketing](https://www.mailmodo.com/guides/restaurant-email-marketing/)


Restaurant marketing ROI calculator

## What is TikTok ad cost?

  

TikTok ad cost refers to your total spend to display ads to TikTok users. This varies depending on several factors such as target revenue, average revenue per conversion, conversion rates, and cost-per-click (CPC). Understanding your TikTok ad cost can help you allocate your budget more efficiently and optimize your campaign strategy for maximum ROI.

  

**Relevant channel**: TikTok Ads


TikTok Ad Cost Calculator

## What is CSAT?
Customer Satisfaction Score (CSAT) measures your customers' overall satisfaction with your product, services, or customer experience. It can help you gauge your customers' sentiments and identify areas for improvement. This metric is calculated using  [customer satisfaction](https://www.mailmodo.com/guides/customer-satisfaction-survey/)  surveys that ask people to rate their experience with your product from 1 to 5.

**Relevant channels**: Customer feedback platforms, email surveys, in-app surveys, and customer support tools.

CSAT Calculator

## What is loyalty program ROI?

Loyalty program ROI measures the effectiveness of your [customer loyalty program](https://www.mailmodo.com/guides/loyalty-programs/) in generating revenue relative to its costs. Keeping track of this metric can help you understand how your program is affecting your [customer acquisition](https://www.mailmodo.com/guides/customer-acquisition/) and retention strategies and make necessary adjustments.

Loyalty Program ROI Calculator

## What is Instagram ad cost?

Instagram ad cost is the total amount you spend to display advertisements to Instagram users. This amount depends on various factors such as your target revenue, conversion rates, average revenue per conversion, etc. Understanding your Instagram ad cost can allow you to decide your budget and optimize your ad strategy for maximum return.

  

**Relevant channel**: Instagram Ads

Instagram Ad Cost Calculator

## What is CRM ROI?

  

CRM ROI (Return on Investment) measures the profitability of investing in a customer relationship management (CRM) system compared to the relevant costs. Understanding this metric is important to developing an optimized CRM system that contributes to revenue generation and cost savings.

  

  

**Relevant channels**: HubSpot, Salesforce, Zoho CRM, Pipedrive, Freshworks CRM

CRM ROI calculator

## What is SEO cost?

  

SEO cost refers to the total expenses associated with running an SEO campaign. These campaigns help you improve your website's ranking and visibility on search engines like Google. Understanding your SEO costs can help you manage your marketing budget more effectively and estimate the profitability of the campaign.

  

**Relevant channels**: SEO, Google, Bing, and other search engines

SEO Cost Calculator

## What is ad revenue?

Ad revenue refers to the earnings that you generate from displaying ads on your website, app, or content platform. This metric can help you understand the effectiveness of your [ad networks](https://www.mailmodo.com/guides/ad-network/) and indicate whether you need improvements in your ad monetization strategies.

**Relevant channels**: Websites, blogs, mobile apps, YouTube channels, and social media platforms.

Ad Revenue Calculator

## What is project ROI?

Project Return on Investment (ROI) measures the profitability of a project by comparing the total revenue generated from it to the total costs involved. Calculating this metric can help you understand and assess the financial value and efficiency of your projects.

**Relevant channels**: Construction projects, software development, business operations, engineering projects, and IT infrastructure.

Project ROI Calculator

## What is turnover rate?

Turnover rate is the percentage of employees who are replaced by new ones over a specific period out of the total number of employees. This metric can help you understand the stability of your workforce and the effectiveness of your human resource (HR) strategies.

**Relevant channels:** Human resources, employee management, organizational development.

Turnover Rate Calculator

## What is Google Ads ROI?

  

Google Ads ROI (Return on Investment) measures the profitability of your Google Ads campaigns compared to their cost. Calculating this metric can help you understand how effectively your ads are converting clicks into revenue and make data-driven budget decisions about your future campaigns.

  

**Relevant channel**: Google Ads

Google Ads ROI Calculator

## What is revenue growth?

Revenue growth is the percentage increase (or decrease) in your company’s revenue over a specific period. It is one of the most important metrics that you should calculate as it can help you understand the overall financial health of your business and the effectiveness of your sales and marketing strategies.




Revenue Growth Calculator

## What is ad ROI?

Ad Return on Investment (ROI) measures the profitability of your advertising campaigns by comparing the revenue generated from your ads to your total ad spend. Ad ROI can give you insights on how well your ad campaigns are performing and help you to optimize your advertising strategies accordingly.

**Relevant channels**: Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads.

Ad ROI Calculator

  
## What is social media reach?

  

Social media reach refers to the total number of unique users who have seen your content on social media platforms. It can help you understand how far your content travels beyond just  [engagement](https://www.mailmodo.com/tools/engagement-rate-calculator/)  metrics, helping you gauge the visibility and effectiveness of your social media efforts.

  

  

**Relevant channels**: Facebook, Instagram, Twitter, LinkedIn, YouTube

Social Media Reach Calculator

## What is Facebook reach?

  

Facebook reach refers to the total number of unique users who have viewed your content on Facebook. Understanding this metric can help you tweak your Facebook strategy by gaining insights into the impact and visibility of your content.

  

  

**Relevant channel**: Facebook


Facebook Reach Calculator

## What is software ROI?

Software Return on Investment (ROI) measures the benefits of implementing a software solution compared to its associated costs. Calculating your software ROI can help you assess if implementing a software application results in expected value addition in terms of cost savings, increased revenue, or improved productivity.

  

**Relevant channels**: SaaS tools, enterprise software,  [marketing automation](https://www.mailmodo.com/guides/marketing-automation/)  solutions, customer relationship management (CRM), and accounting software.

Software ROI Calculator

## What is monthly recurring revenue (MRR)?

  

Monthly Recurring Revenue (MRR) is the income that your business generates from its customers every month. It is an essential metric for subscription-based businesses as it helps you assess the stability and growth of your recurring revenue stream and determine the overall financial health of your business.

  

**Relevant channel**: Subscription-based businesses, SaaS companies

Monthly Recurring Revenue Calculator

## What is email conversion rate?

[Email conversion rate](https://www.mailmodo.com/guides/email-conversion-rate/) is the percentage of email recipients out of total recipients, who completed a desired action after clicking a link in your email. These desired actions may include purchasing or installing a product or signing up for a service. 

**Relevant channels:** Email marketing platforms, CRM tools, marketing automation systems.

Email Conversion Rate Calculator

## What is sales win rate?

  

Sales win rate is the percentage of the total number of deals that you won, i.e., successfully closed, over the total number of deals you pursued. It is an important metric that can help you to assess the efficiency of your sales strategies, improve performance, and benchmark against industry standards.

**Relevant channels**: Sales departments, CRM tools


Sales Win Rate Calculator

## What is Facebook Ads ROI?

  

Facebook Ads ROI (Return on Investment) measures the profitability of your Facebook advertising campaigns relative to their cost. It can help you assess the effectiveness of your ad spending and manage your expectations and strategies for future campaigns.

  

**Relevant channel**: Facebook Ads


Facebook Ads ROI Calculator

## What is LinkedIn reach?

  

LinkedIn reach refers to the total number of unique users who have viewed your posts or updates on LinkedIn. This metric helps you gauge the visibility of your content and understand how well it's performing in reaching your professional audience, allowing you to optimize your posts accordingly.

 


LinkedIn Reach Calculator

## What is TikTok reach?

  

TikTok reach refers to the total number of unique users who have seen your content on TikTok. It helps you understand how many individuals your posts are reaching and provides insights into your content’s visibility and impact.

  



TikTok Reach Calculator

## What is CES?

  

  

  

CES (Customer Effort Score) measures how easy it is for customers to interact with your business. It is a key customer experience metric used to determine the level of effort customers have to put in while using your product or getting any other support from your business.

  

  

  

**Relevant channels**: Customer service, support tickets, online transactions, product usage, [customer satisfaction surveys](https://www.mailmodo.com/guides/customer-satisfaction-survey/)


Customer Effort Score (CES) Calculator

## What is PQL rate?

Product Qualified Lead (PQL) rate is the percentage of new user registrations that qualify as PQLs in a specific period of time. PQLs are those customers who have already used your product through a freemium version or a free trial. This is an important metric in SaaS companies as it helps you understand how effectively your product engages new users. 

  

**Relevant channels**: SaaS platforms, product-led growth tools, CRM systems.

PQL Rate Calculator

## What is social media advertising cost?

  

Social media advertising costs are the total expenses of running ads on social media platforms. The cost is influenced by the target revenue, conversion rate, cost-per-click (CPC), and expected number of conversions. Knowing the estimated costs of your social media campaigns helps you manage your budget efficiently and increase your return on investment (ROI).


Social Media Advertising Cost Calculator

## What is SEO conversion rate?

SEO conversion rate is the percentage of organic search visitors on your website who complete a desired action. This action could include making a purchase, filling out a form, or signing up for a service or newsletter. It is a critical metric for evaluating the effectiveness of your SEO strategies and understanding how well your website content converts search traffic into valuable outcomes.



SEO Conversion Rate Calculator

## What is chatbot ROI?

Chatbot ROI (Return on Investment) measures the profitability of using a chatbot for your business. Calculating this metric can help you understand your chatbots' performance in improving customer experience and increasing revenue, allowing you to make data-driven decisions about implementing these bots.

  

**Relevant channels**: Website support, customer service,  [sales automation](https://www.mailmodo.com/guides/sales-email-automation/), lead generation, and ecommerce platforms.


Chatbot ROI Calculator

## What is recruitment ROI?

Recruitment ROI (Return on Investment) measures the financial return of your hiring efforts to determine their cost-efficiency. Monitoring your recruitment ROI can help you streamline your recruitment strategies to make them more financially sustainable.

  

**Relevant channels**: Hiring platforms, job boards, talent acquisition agencies, and company recruitment teams.

Recruitment ROI Calculator

## What is referral rate?

Referral rate is the percentage of new clients or employees who associate with your business because of a referral/ recommendation from your total new clients or hires. It is used to measure the effectiveness of your word-of-mouth marketing in attracting new customers or the state of your work environment that makes your current employees refer their people to work in your organization.



Referral Rate Calculator

## What is Annual Recurring Revenue (ARR)?

Annual Recurring Revenue (ARR) is the total revenue that you generate from subscription-based customers in a year. It is a key metric that can help you understand and plan future growth, evaluate the impact of various pricing strategies, and create strategies for customer retention.

**Relevant channels**: Subscription-based businesses, SaaS

Annual Recurring Revenue (ARR) Calculator 

## What is PPC?

[Pay-per-click](https://www.mailmodo.com/guides/pay-per-click/) (PPC) is an advertising model where you pay a fee to the host each time your ad is clicked. The host could be a search engine, social media platform or other websites and apps. Understanding your PPC performance can help you to measure the amount you are spending to acquire a customer.

**Relevant channels**: Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Instagram Ads.


PPC Calculator

## What is marketing automation ROI?

Marketing automation ROI measures the return on investment from implementing automation tools in your marketing. Calculating this metric can help you to better understand the effectiveness of your budget allocation and determine the scope for improving your marketing efforts.

**Relevant channels**: Email marketing, SMS campaigns, social media automation, [CRM tools](https://www.mailmodo.com/guides/crm-email-automation/).

Marketing Automation ROI Calculator

## What is Facebook ad cost?

  

Facebook ad cost is the total amount that you spend to run an ad campaign on Facebook. Various factors such as your target revenue, conversion rates, average revenue per conversion, and cost-per-click (CPC) influence this value. By calculating your Facebook ad cost, you can effectively plan your budget according to your expected results from the campaign.

  


Facebook Ad Cost Calculator

## What is Influencer ROI?

  

Influencer ROI (Return on Investment) measures the profitability of your influencer marketing campaigns by comparing revenue generated with associated costs. Understanding this metric is important to determine the effectiveness of influencer marketing for your business and help you devise an effective strategy.

  

**Relevant channels**: Instagram, TikTok, Facebook, YouTube


Marketing Tools for
Every Business and Budget

Drive conversions with interactive
emails

Marketing Tools for Every Business and Budget

Drive conversions with interactive emails

Marketing Tools for
Every Business and Budget

Drive conversions with interactive
emails