Bounce Rate Calculator

Bounce rate formula

Bounce Rate=(Total non-interactive visits on webpage​/Total visits to a webpage)×100

Note that non-interaction may include visitors who have not clicked any links or buttons on the site or have not visited other pages on your website.

Understanding the bounce rate result

The ideal bounce rate will vary according to industry standards of your particular field.

• A low bounce rate indicates that visitors are engaging with your website. This indicates that your website is relevant and engaging.
• A high bounce rate suggests that visitors are leaving your site quickly. This could indicate issues with your website content, site design, load times, or relevance to the visitors' needs.

When to calculate bounce rate

The bounce rate of your website should be calculated regularly to monitor the performance of your website. It is vital to calculate this rate during the following scenarios.

• After making significant changes to your website design or content
• While comparing performance across different pages or sections of your website
• While analyzing the effectiveness of landing pages of your marketing campaigns

How to calculate Bounce rate with example

Imagine that your website had 10,000 visits in a month and 3,000 of those visitors closed the website without engaging any further with the website.

Bounce Rate=(Total non-interactive visits on webpage​/Total visits to a webpage)×100

Bounce Rate=(3,000/10,000)×100=30%

In this example, your Bounce Rate is 30%, indicating that 30% of visitors left your site without interacting with it.

How to use the bounce rate calculator

To calculate your website’s bounce rate, enter the total number of non-interactive visits on the webpage and the total number of visits on the page. The tool will automatically calculate your bounce rate.