Content Marketing ROI Calculator

How to use this content marketing ROI calculator

To calculate your content marketing ROI, enter your content creation costs, cost of tools and software used, promotion costs and your total revenue from your content marketing campaign. The tool will instantly calculate your content marketing ROI, allowing you to understand the effectiveness of your content marketing.

Content marketing ROI formula

Content Marketing ROI (%) = ((Revenue from Content Marketing – Total Content Marketing Costs) / Total Content Marketing Costs) × 100

Here,

Total Content Marketing Costs = Content Creation Costs + Cost of Tools and Software Used + Promotion Costs

Understanding the content marketing ROI result

Your ideal content marketing ROI will depend on factors such as your goals, type of content, industry, etc. Generally,

• A high content marketing ROI indicates that your content is engaging and driving conversions.

• A low marketing ROI means that your content strategy may not resonate with your audience or generate the desired results. If the value is negative, you might need to reconsider and tweak your strategies seriously.

When to calculate content marketing ROI

You should calculate your content marketing ROI in the following situations:

• After a content campaign or strategy cycle to measure its effectiveness

• When planning a new content strategy to predict profitability

• To evaluate the performance of specific content types (e.g., blogs, videos, infographics) and their contributions to revenue

• When reallocating budget to different content types or channels to ensure optimal returns

How to calculate content marketing ROI (with example)

Let’s say your total revenue generated from content marketing is $50,000, the total content creation cost is $6000, the cost of tools and software is $1000, and promotion costs are $3000. Your content marketing ROI can be calculated as follows:

Content Marketing ROI = ((Revenue from Content Marketing – Total Content Marketing Costs) / Total Content Marketing Costs) × 100

Total Content Marketing Costs = 6,000 + 1,000 + 3,000 = $10,000

Content Marketing ROI = ((50,000 – 10,000) / 10,000) × 100 = 400%

In this example, your content marketing ROI is 400%, meaning for every dollar spent on content marketing, you earned $4 in return.

How to improve your content marketing ROI

• Focus on creating high-quality, engaging content that resonates with your target audience

• Repurpose content across multiple formats (e.g., turning a blog into a video or infographic) to maximize reach and cost-efficiency

• Use SEO best practices to increase organic traffic to your content, driving higher returns at lower costs

• Implement data analytics to track content performance and continuously optimize based on the insights

• Promote your content on the right channels to attract a larger and more engaged audience

• A/B test headlines, formats, and distribution methods to identify the most effective strategies