CPV Calculator

CPV formula

CPV=Total Ad Spend/Total Views

Understanding the CPV result

The ideal CPV will depend on your budget, goals, and industry. In general,

• A low CPV indicates that your ad campaign is performing well and that a relatively larger number of people are viewing your ad compared to your investment in the ad campaign.
• A high CPV suggests that your ads are not being viewed by the ideal number of people and that you need to optimize your approach in terms of content, target audience, thumbnails, video duration, etc.

When to calculate CPV

You should calculate your CPV in the following situations:

• After running a video ad campaign
• While comparing your video ad performance across various platforms
• While evaluating the efficiency of various content types
• While benchmarking your video ad performance against industry benchmarks
• Before allocating budgets for future video ad campaigns.

How to calculate CPV with example

Imagine that you spent $2,000 on a video advertising campaign and received 100,000 views. You can calculate your CPV as follows:

CPV=Total Ad Spend​/Total Views

CPV = $2,000/100,000 = $0.02

In this example, your CPV is $0.02, indicating that you paid 2 cents for each view of your video ad.

How to use the CPV calculator

To calculate CPV, enter your total ad spend and the total number of views on your video ad. The calculator will instantly calculate your CPV, which can help you understand how much you pay for each ad view.