Email CTR Calculator

How to use the email CTR calculator

To calculate the email CTR, enter the total number of clicks you got on your email links and the total number of emails delivered. The calculator will instantly calculate your email CTR, giving you insights into your campaign’s performance.

Email CTR formula

Email CTR (%) = (Number of Clicks​/Number of Delivered Emails) × 100

Understanding the email CTR result

The email CTR result helps assess the effectiveness of your email marketing efforts. The ideal CTR will depend on your industry, type of email and target audience.

• A high CTR suggests that your email content, design, and CTAs are engaging and compelling, which encourages recipients to click on your links.
• A low CTR indicates that your email may not be effectively capturing your audience's interest. This indicates that you may need improvements in content, design, targeting, or timing.

When to calculate email CTR

Email CTR should be calculated after each campaign to evaluate performance and identify areas for improvement. Some of the key scenarios where you should calculate email CTR include:

• After launching a new email marketing campaign
• To compare the effectiveness of different email templates, subject lines, or content types
• When assessing the impact of personalization, segmentation, or A/B testing on campaign results
• During regular performance reviews to track trends in audience engagement
• To benchmark against industry standards or competitors' CTR rates

How to calculate Email CTR with example

Imagine you sent an email to 10,000 subscribers, and 500 of them clicked on at least one link within the email. To calculate CTR:

Email CTR (%) = (Number of Clicks​/Number of Delivered Emails) × 100

Email CTR = (500/10,000) × 100 = 5%

In this example, your email CTR is 5%, indicating that 5% of the delivered emails resulted in a click.

How to improve your email CTR

You can improve your email CTR by using the following strategies:

• Use clear and compelling calls-to-action (CTAs)
• Personalize content to match the recipient's interests and behavior
• Optimize email design for both desktop and mobile devices
• Segment your audience for more targeted messaging
• Include engaging visuals, such as images or GIFs
• A/B test different elements, like subject lines and CTA placement
• Write concise and relevant email copy that drives action