Engagement Rate Calculator: How to Calculate Engagement Rate

Engagement rate formula

Engagement rate = Total engagements on a post / Total followers *100

Here, the total engagement is the sum of all the different types of engagement received on the post, including likes, shares, comments and so on.

Understanding the result

The ideal engagement rate will vary depending on the kind of post, the interaction options available to the audience and the platform.

• A high engagement rate indicates that the post resonates well with your audience and will result in increased visibility and brand awareness.

• A low engagement rate suggests that your post isn’t resonating well with your audience. This could happen because of poor targeting or generic content and highlights the need for refining the content strategy.

When to calculate engagement rate

Monitoring the engagement rate gives valuable insight into the performance of your post and helps you understand if it’s resonating well with your audience. You must monitor the engagement rate of every single post to understand what kind of content performs well with your audience and tweak your content strategy accordingly.

Engagement rate calculation example

If you received 400 likes, 50 shares, and 150 comments on your post and you have a total of 1500 followers, then you can do the calculation as follows:

** Engagement rate = Total engagements on a post / Total followers *100 **

Total engagement = 400+50+150 = 600

Engagement rate = (600/1500)X100

=0.4X100

=40%

So, your post received a 40% engagement rate.