Purchase Frequency Calculator

How to use this purchase frequency calculator

To calculate your purchase frequency, enter the total number of orders and the number of unique customers. The tool will automatically calculate your purchase frequency, providing insights into your customers’ purchasing patterns.

Purchase frequency formula

Purchase Frequency = Total Number of Orders / Number of Unique Customers

Understanding the purchase frequency result

• A high purchase frequency indicates that your customers are returning to make repeat purchases regularly. This is a positive sign for customer retention and loyalty.
• A low purchase frequency may suggest that customers are not returning to your business as often, signaling a need for improved engagement or loyalty programs.

When to calculate purchase frequency

• Quarterly or monthly to track changes in customer behavior

• After launching a loyalty or rewards program to see its impact

• To assess the performance of your customer retention strategy

• When introducing new products or services that may impact customer behavior

How to calculate purchase frequency (with example)

Let us suppose that your total number of orders in a month is 1,200 and the number of unique customers is 400. You can calculate your purchase frequency as follows:

Purchase Frequency = Total Number of Orders / Number of Unique Customers

Purchase Frequency = 1,200 / 400 = 3

This indicates that each customer made 3 purchases per month on average.

How to improve your purchase frequency

• Offer loyalty programs or discounts for repeat purchases to encourage customers to buy more often

• Personalize communication through email marketing to remind customers about products or services they may be interested in

• Use retargeting ads to remind customers of products they've viewed or abandoned in their carts

• Introduce limited-time promotions or discounts to create a sense of urgency

• Improve customer experience to increase satisfaction and foster repeat business

• Create subscription-based services or products that encourage recurring purchases

• Regularly refresh product offerings to keep customers interested and engaged