Survey Response Rate Calculator

How to use the survey response rate calculator

To calculate your survey response rate, enter the total number of responses that you received and the number of surveys that you sent out. The calculator will instantly calculate your survey response rate.

Survey response rate formula

Survey Response Rate (%) = (Number of Responses/Number of Surveys Sent​) × 100

Understanding the survey response rate result

The survey response rate provides insights into how well your survey engaged its target audience. The ideal rate will depend on your goals, the type of survey, and your industry.

• A high response rate indicates strong engagement, suggesting that the survey topic was relevant, and that people felt encouraged to participate in it.
• A low response rate suggests that improvements may be needed in the survey design, outreach strategy, or incentives offered to participants.

When to calculate survey response rate

Key scenarios for calculating survey response rate include:

• After launching a new survey to measure initial engagement
• To evaluate the effectiveness of different survey distribution methods (e.g., email, social media, in-app prompts)
• When analyzing survey data quality and validity
• To compare the performance of different survey campaigns or target groups
• To improve future survey outreach and design strategies

How to calculate Survey response rate with example

Imagine you sent a survey to 1,000 people, and 300 of them responded. To calculate the survey response rate:

Survey Response Rate (%) = (Number of Responses/Number of Surveys Sent​) × 100

Survey Response Rate = (300/1,000) × 100 = 30%

In this example, your survey response rate is 30%. This indicates that 30% of the invited participants completed the survey.

How to improve your survey response rate

You can improve your survey response rate by using the following strategies:

• Captures your audience’s attention using value-driven content
• Use elements such as branded headers or icons to make your survey visually appealing
• Try different subject lines, survey lengths, and incentives by conducting A/B testing
• Optimize your survey for mobile viewing to accommodate participants on different devices
• Offer rewards or incentives, such as discounts or gift cards, to encourage participation
• Target the right audience at the right time
• Monitor and analyze your response data to refine future surveys