Webinar Attendance Rate Calculator

How to use this webinar attendance rate calculator

To calculate the webinar attendance rate, enter the total number of people who registered for your webinar and the number of people who actually attended the event. The tool will instantly calculate your attendance rate, allowing you to gauge the success of your webinar engagement efforts.

Webinar attendance rate formula

Webinar Attendance Rate (%) = (Number of Attendees / Number of Registrants) × 100

Understanding the webinar attendance rate result

The ideal webinar attendance rate depends on various factors, such as your industry and audience. Typically, 35-45% is considered to be a good benchmark.

• A high webinar attendance rate indicates that your target audience is strongly interested in your topic and that your promotional strategies are successful.
• A low webinar attendance rate suggests that you need to optimize your marketing strategy so that your webinar has a high perceived value for your audience.

When to calculate webinar attendance rate

Here are some key scenarios where you should calculate your webinar attendance rate:

• After each webinar to measure its success and identify areas for improvement
• During quarterly or annual performance reviews to track trends in audience engagement
• To compare the effectiveness of different promotional strategies or webinar topics
• When planning future webinars to predict attendance better and adjust marketing efforts

How to calculate Webinar attendance rate with example

Imagine that 500 people registered for your webinar, but only 200 attended. You can calculate your webinar attendance rate as follows.

Webinar Attendance Rate (%) = (Number of Registrants /Number of Attendees ) × 100

Webinar Attendance Rate = (200/500) ×100 = 40%

In this example, your webinar attendance rate is 40%, indicating that 40% of registered participants attended the event.

How to improve your webinar attendance rate

• Send timely reminder emails
• Optimize webinar timing based on audience availability
• Promote the webinar across multiple channels
• Create compelling and relevant webinar content
• Offer incentives for attending, such as free resources or certificates
• Simplify the registration process

Follow up with registrants who did not attend to reschedule