Name: WoW Growth Calculator
Rating: 5.00 (1 reviews)
Author: Mailmodo

How to use the WoW growth calculator

To calculate WoW growth, enter the value of the metric that you are analyzing for the current week and for the previous week. The calculator will instantly calculate your percentage growth or decline week-over-week.

WoW growth formula

An image showing WoW growth formula WoW Growth (%) = [(This Week’s Value−Last Week’s Value)/Last Week’s Value] × 100

Understanding the WoW growth result

The WoW growth result provides insights into recent changes in your business performance. The ideal rate will depend on a number of factors such as the metric you are tracking and your goals. In general,

A positive WoW growth indicates an improvement in the metric from the previous week, indicating that you are on the right track.
A negative WoW growth signals a decline in the metric that you are measuring, which may indicate the need for strategy adjustments or closer analysis of potential issues.

When to calculate WoW growth

WoW growth should be calculated regularly to stay on top of short-term performance trends. Key scenarios for calculating WoW growth include:

During weekly performance reviews to assess the impact of recent strategies
After launching a new product or campaign to evaluate its immediate effects
To identify and act on short-term patterns or trends
To compare different weeks to understand seasonality or external influences
For quickly assessing the impact of operational changes or market shifts

How to calculate WoW growth with example

Let’s say that your website had 15,000 visits this week, compared to 14,000 visits the previous week. You can calculate your WoW growth as follows:

WoW Growth (%) = [(This Week’s Value−Last Week’s Value)/Last Week’s Value] × 100

WoW Growth = [(15,000−14,000/14,000)] × 100 = 7.14%

In this example, your WoW growth rate is 7.14%, indicating a 7.14% increase in website visits from the previous week.

How to improve your WoW growth

Strategies for improving your WoW growth will vary depending on the metric that you are measuring. Here are some key metrics that you should calculate your WoW growth for and how you can improve them:

Metric	How to Improve
Email open rate	Create compelling subject lines and send emails at optimal times.
Click-through rate (CTR)	Use clear CTAs and optimize email design for mobile devices.
Conversion rate	Simplify the conversion process and optimize landing pages.
Bounce rate	Clean your email list regularly and use double opt-in methods.
Unsubscribe rate	Offer content preferences and personalize your emails.
Spam complaint rate	Provide a clear unsubscribe option and send relevant content.
Engagement rate	Incorporate interactive content and analyze engagement trends.
Deliverability rate	Authenticate your domain and monitor sender reputation.