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WoW Growth Calculator
What is week-over-week (WoW) growth?
Week-over-Week (WoW) growth is a metric used to measure the percentage change in a specific performance indicator. This can be anything from sales, website traffic, user engagement or other important metrics. WoW growth can help you understand short term changes and trends in your metrics, allowing you to make quick adjustments to these values.
How to use the WoW growth calculator
To calculate WoW growth, enter the value of the metric that you are analyzing for the current week and for the previous week. The calculator will instantly calculate your percentage growth or decline week-over-week.
WoW growth formula
WoW Growth (%) = [(This Week’s Value−Last Week’s Value)/Last Week’s Value] × 100
Understanding the WoW growth result
The WoW growth result provides insights into recent changes in your business performance. The ideal rate will depend on a number of factors such as the metric you are tracking and your goals. In general,
- A positive WoW growth indicates an improvement in the metric from the previous week, indicating that you are on the right track.
- A negative WoW growth signals a decline in the metric that you are measuring, which may indicate the need for strategy adjustments or closer analysis of potential issues.
When to calculate WoW growth
WoW growth should be calculated regularly to stay on top of short-term performance trends. Key scenarios for calculating WoW growth include:
- During weekly performance reviews to assess the impact of recent strategies
- After launching a new product or campaign to evaluate its immediate effects
- To identify and act on short-term patterns or trends
- To compare different weeks to understand seasonality or external influences
- For quickly assessing the impact of operational changes or market shifts
How to calculate WoW growth with example
Let’s say that your website had 15,000 visits this week, compared to 14,000 visits the previous week. You can calculate your WoW growth as follows:
WoW Growth (%) = [(This Week’s Value−Last Week’s Value)/Last Week’s Value] × 100
WoW Growth = [(15,000−14,000/14,000)] × 100 = 7.14%
In this example, your WoW growth rate is 7.14%, indicating a 7.14% increase in website visits from the previous week.
How to improve your WoW growth
Strategies for improving your WoW growth will vary depending on the metric that you are measuring. Here are some key metrics that you should calculate your WoW growth for and how you can improve them:
| Metric | How to Improve |
|---|---|
| Email open rate | Create compelling subject lines and send emails at optimal times. |
| Click-through rate (CTR) | Use clear CTAs and optimize email design for mobile devices. |
| Conversion rate | Simplify the conversion process and optimize landing pages. |
| Bounce rate | Clean your email list regularly and use double opt-in methods. |
| Unsubscribe rate | Offer content preferences and personalize your emails. |
| Spam complaint rate | Provide a clear unsubscribe option and send relevant content. |
| Engagement rate | Incorporate interactive content and analyze engagement trends. |
| Deliverability rate | Authenticate your domain and monitor sender reputation. |
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