What is abandoned cart recovery?

[Abandoned cart recovery](https://www.mailmodo.com/guides/abandoned-cart-email/) is the process of notifying customers about the products they left in their cart and convincing them to complete the purchase. With a cart recovery tool like Mailmodo, you can send emails with carts inside them to let your customers complete the purchase straight from their inbox.

How to recover shopping cart abandonment?

One of the better ways to recover abandoned carts is to send cart recovery email series to your customers. You can use cart recovery tools like Mailmodo to send out email campaigns.

How to send cart recovery email with Mailmodo?

1. Connect your store with Mailmodo. 2. Design your email template. 3. Add cart recovery widget. 4. Create the automation journey. 5. Set a delay. 6. Initiate the campaign. Read more about [sending abandoned cart recovery emails with Mailmodo](https://support.mailmodo.com/articles/823918-how-to-create-abandoned-checkout-flow-in-mailmodo).

When to send a cart recovery email?

Send your first email about an hour after the customer has abandoned their cart. You can send a follow-up/reminder email 24 hours after the cart abandonment. We have created an email automation example where you can find the types of emails you can send and when to send those emails in the customer journey. Check out [abandoned cart email flows here](https://www.mailmodo.com/email-flow/ecommerce-email-flows/abandoned-cart-email-flow/).

How effective are cart abandonment emails?

Cart abandonment emails are one of the effective ways to get customers back to complete the purchase. According to research, nearly 50% of customers who opened cart recovery emails finished the purchase.

How many emails does an abandoned cart have?

You can send 3 to 4 emails in your cart recovery email sequence. However, every store is different, and we recommend testing your strategy.

How to write abandoned cart emails?

1. Create [subject lines](https://www.mailmodo.com/email-subject-lines/) that make your customers open the email. 2. Write [precise and to-the-point email copy](https://www.mailmodo.com/guides/high-conversion-email-copy/). 3. Include what they left in their cart. 4. Use attractive product images. 5. Avoid generic 'Buy now' [CTAs](https://www.mailmodo.com/guides/email-call-to-action/). 6. Include discount/coupon codes.