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Why use a referral program inside the email?
Effortless growth
Acquire new leads, customers or subscribers without active effort
Reduce friction
Makes it easier for recipients to refer you to their friends or colleagues
Reach relevant personas
Use your existing audience to reach your target audience amongst their network
How does it work?
1. Add a referral widget to your emails
Get details
Ask for details that’ll be required to send the referred email like referred person's email id, referrer’s name, etc.
Existing emails
You can add this referral widget to your existing email campaigns.
New emails
You can also it to send an exclusive referral campaign.
2. Create the referred email
Personalize the email
Add the required personalization parameters obtained from the referral email.
Set up the campaign
Get help from customer support to do the required integrations.
Add your offering
Provide all the details of your offering and add a way for where them to get it
3. Analyze your referral campaign’s impact
Submission data
Check the number of people who referred from the campaign’s submission data.
Journey data
Check the number of referees who signed up to get your offering.
Optimize
Use this data to change your strategy and optimize your referral campaign's efficiency.
We have created a few templates that you can customize and start using immediately.
Here's what you can use referrals in emails for
Email referral is just one interactive way
We've many more widgets in Mailmodo to make your emails interactive within minutes. 👇
Easiest to use email marketing software in 2025
Frequently Asked Questions
Firstly, you will add the referral form to an existing email or new one and send it to your subscribers.
Then your subscribers will fill the form where they'll enter the details of the person they want to refer.
Once your recipients submits their referral, the person they referred will get an email from you showcasing your offering and who has referred it to them.
Your audience will be able to refer you to any one in the world, as long they know the email id of the person they want to refer.
Let your numbers grow, hands off
2x conversions with interactive emails
Save time with AI-powered email creation
Automate marketing ops with pre-built journeys
1000+ businesses grew with Mailmodo, including
