Exposing Growth Secrets with Liz Kressel: Conversion Lift Strategies Unveiled

Takeaways

Liz Kressel shares her insights on how to deliver the best user experience. After all, conversions depend on whether your customer can easily find all the information they need to make a decision about your product. Liz shares how you can achieve this with the help of branding, design, and concise copywriting.

Key moments:

08.11 - Website optimization

13.07 - Interpreting customer feedback

25.01 - The power of live shopping

34.45 - Fundamentals for website building

59.49 - Budget allocation for small brands

Links & Resources from this episode:

Liz’s favorite book about branding

Brands that are doing a great job with their emails:

• Kate Spade
• Fashionphile