How Michal’s Segmentation Strategy Enabled 23% Email Revenue Growth

In this expert interview, we have Michal Liberman, sharing how she reduced email sends while maintaining the same email revenue with strategic segmentation.

Key-takeaways from the discussion:

✅ Offer more options of what they already like: Customers prefer to purchase items similar to what they've already purchase, give them a selection of that and they'll keep on purchasing.

✅ Take A/B testing beyond design and copy: Michal tested moving a reminder email from the 6th to the 2nd day in the welcome journey, and that significantly improved conversions

✅ Always build dynamic over static flows: Dynamic content and evergreen templates minimize manual updates, ensuring emails remain relevant year-round.