Marketing Through a Musician’s Lens with Salima Nadira
In this episode, we sit down with Salima Nadira, head of product marketing at Airbox, helping DTC brands sort their data. But she’s also a full-fledged musician, actively building her career, and we find ourselves discussing - what about marketing changes across industries?
In this episode, we sit down with Salima Nadir, head of product marketing at Airbox, helping DTC brands sort their data. But she’s also a full-fledged musician, actively building her career, and we find ourselves discussing -
✅ Strategies to build your brand with different audiences ✅ Goal-setting and how KPIs evolve at different stages ✅ Retention and engagement strategies
Takeaways
- For the most creative solutions, look outside your industry.
- To get more out of your content, segment audiences meticulously and personalize messaging to different channels.
- Figure out the best channels (may not be the most popular) to reach your audience.
- Lean into partnerships and collaborations to survive in the competitive landscape
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