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Episode 1
Trang Cao's Journey from Leading SKIMS's Growth to Building Her Own Brands
In this episode, we sit down with Trang Cao, former VP of Performance Marketing at Skims and founder of The Growth Chef, to explore her journey from fashion enthusiast to e-commerce maven. We delve into the lessons she's learned, the strategies she's mastered, and the insights she's gained from her diverse experiences in the fashion and beauty industry.
Episode 2
Exposing Growth Secrets with Liz Kressel: Conversion Lift Strategies Unveiled
In this episode, we sit down with Liz Kressel, the ecommerce strategist known to lift conversions by 50%! She shares her insights on brand positioning, different digital strategies and platforms, and the importance of an optimized website
Episode 3
The Experimental Mindset: How Kasey Luck Drives 2x-5x Conversions
In this episode, we sit down with Kasey Luck, an email marketer for over 10 years and the founder of Luck and Co. Her agency makes a simple promise to ecommerce brands - to double their email revenue in the first month. And that’s what we dive into - the experimental mindset, data-drivenness, and the pivotal role of owned marketing that allows such growth.
Episode 4
How to Craft Relationship-Building Content with Dennis Shiao
In this episode, we follow Dennis Shiao’s journey to find the common thread between content marketing and community building: meaningful relationships. We dive into different content strategies, and practices to make content helpful and balance it all with business goals.
Episode 5
How to create memorable customer experiences with Ren from Tushy
In this episode we sit down with Ren, Sr. Director of Customer Experience for Tushy. Tushy’s become a brand that people love for their great marketing and even better customer experience. So that’s what we set out to decode - the brand values and strategies that helped Tushy become this beloved brand.
Episode 6
How to Create a Strong Brand Identity with Jameela Ghann
In this episode, we sit down with Jameela Ghann, with over 14 years of experience in leading content marketing and communications. Her specialty lies in helping brands discover their unique brand voice and propositions. And then using that to create content that resonates with their ideal audience.
Episode 8
From Reflection to Action: Strategies for DTC Founders
In this episode, we sit down with Ada Hsieh, a makeup artist and the founder of Fluency Beauty. Looking back, she shares the challenges, solutions and rewards of her entrepreneurial journey.