Master each stage of the customer journey with insights from lifecycle marketing experts

<span>The </span> <br /> Lifecyclist

Discover actionable strategies to design and optimize onboarding flows that drive revenue

How Aiza's New Onboarding Flow Generated 2x More Revenue

Design cancel flows that turn potential churn into opportunities and keep your users returning for more.

How Erin's Cancel Flows Boosted Recovery 14x Without Discounts

Learn to leverage customer segmentation and loyalty triggers to lift revenue per email sent

How Michal’s Segmentation Strategy Enabled 23% Email Revenue Growth

Conversion Copywriting

With 15+ years of experience in data-driven B2B marketing and expertise in content and HubSpot CRM/Marketing, Ali Schwanke the founder of Simplestrat has shared some amazing insights on how to activate Youtube as a B2B marketing channel. Tune in now!

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Activating YouTube as a Marketing Channel in B2B

Mailmodo Originals 

In a fan tribute inspired by Wednesday Addams, this video challenges marketers to rethink their email strategies. It highlights the need for innovation and addresses common mistakes in email marketing, encouraging marketers to be original thinkers rather than sticking to ineffective methods.

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What If Wednesday Addams Was Your Email Subscriber?

Inspired by the character Arturo from Money Heist, we created a special email marketing video titled "Don't Be an Arturo to Your Subscribers." This tribute aims to help email marketers avoid becoming the most disliked emails in the inbox, offering tips and insights to improve email marketing practices.

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5 Things Email Marketers Can Learn from Arturo

The titles of Taylor Swift songs like "Look What You Made Me Do," "Don't Blame Me," and "Ready for It" immediately convey the song's theme. Similarly, an email subject line should clearly indicate the email's content. The Mailmodo team, inspired by Taylor Swift, imagined how she might craft compelling subject lines, resulting in a playful tribute by Swifties at Mailmodo to the iconic artist.

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Email Subject Lines ft. Taylor Swift

The State of Email 2023 report includes insights on debunking email marketing myths related to deliverability, automation, and AMP emails. It provides data-driven benchmarks and trends for 2023, along with expert insights from over 150 email marketers and the Mailmodo team.

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When 150+ Email Marketers Walked Into a Bar

Founder Stories

 In this chat, we talked about how Loren Baker turned his personal blog to Search Engine Journal, a leading marketing publication. His journey from 0 to 3M monthly traffic over the years, is really inspiring and content marketers could take away a lot from this chat. 

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How SEJ Grew to 3M monthly traffic

In this chat, we talked about how Building in Public is important and how can you go about it, even if you're an introvert. Check out the full video here. 

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Build in Public: Founder's PoV

We spoke to Anand Sinha, one of the founder of Leapclub where he shared: 

1. How the idea of starting leapclub was born
2. Challenges they faced while building this 
3. Why did they build a paid community and how were they still able to get to 7000 members and growing
and more. 

Check out the full video here. 

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Leap.club's Secret to Building a Successful Community

Learn how to build your newsletter email list and attract more subscribers with these tips and insights from dan Oshnisky.

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How Dan Oshinsky Grew his Email Subscribers List to 8K

Discover the power of Account-Based Marketing (ABM) to supercharge your growth with ABM expert Andrei Zinkevich, who generated $300k from a pilot ABM campaign.

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How to Create an ABM Strategy that works

Check out what it takes to build an effective sales funnel from scratch!

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How to Build a Sales Funnel that Closes more Deals

Marketing & Automation

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AMP Emails

Check out our conversation with Brain Minnick, CTO @ZeroBounce, to listen to what he has to share about email deliverability and his 5 tips that will help you improve your inbox placement rate.

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5 Easy Way to Land Your Emails in The Inbox 

Check out how the future of email marketing looks like with AMP steering the email bandwagon. 



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AMP Emails: The Future of Email Marketing

Influencer marketing

In this Growth Chat with Abhinav from Influencerbit, we had an interesting conversation about how AMP emails can change the way you do influencer marketing, and what it will be like in Web 3.0. You wouldn't want to miss this. 

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Achieve Higher RoI with Influencer Marketing

Performance Marketing

On this Growth Chat with Trevor Sookraj, we talked about setting up marketing functions at early-stage startups. Watch the full video to learn what he shared.

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Building Growth Teams at Startups

We talked to Pedro Cortes, a leading SaaS consultant who has helped more than 100 brands to convert their website visitors into customers with the help of powerful messaging and positioning. He has shared his frameworks and examples on this chat.

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Debunking SaaS Messaging and Positioning Myths [+what to do instead]

Learn the right tips for auditing your ad accounts and planning them as per the expected budget cuts in the coming year with Russ Macumber

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How to revamp your paid media strategy for recession

In this Growth Chat with Karishma from Vidyard, we had a very insightful conversation about effectively using videos in your entire lifecycle marketing plan, and especially in your sales pitch. She shared some best practices and do's and don'ts of building videos that help you convert. 

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How to use video to level up sales and marketing

Email Deliverability

Check out this Growth Chat, where Lauren shared her learnings and insights on email deliverability: why do emails go to spam, what steps to take to avoid that from happening, and how can you measure and monitor email deliverability. 



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Email Deliverability: What Marketers Need to Know

Learn how to make more sales during the holidays using email marketing and understand customer behavior at different times of the year.

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How to Launch a Successful Holiday Campaign

Surya and Sadikshya shared some really helpful insights to get your emails delivered right into the inbox and not into spam. 

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How to debug email deliverability

Dive into key email deliverability topics with Jennifer Nespola Lantz, Radek Kaczynski, and Yanna-Torry Aspraki, such as inbox placement, spam filters, segmentation, and sunset policies.

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The Email Deliverability Chat

AI in Marketing

Brand building

On our chat with Rohit, he shared how brands build their PoV and differentiate themselves with the competitors.

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The Secret to Making your Content Stand Out 

Daisy Morris shares her experience and insights about how putting a face to a brand can make it more relatable and how community-building is the key to long-run success instead of audience-building. 

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How to Humanize Your Brand by Building a Community

Learn how to create effective loyalty programs, design incentives, and use customer insights to drive retention.

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Loyalty Breakthroughs: Elevating Brand Stickiness

Build a personal brand that helps you stand out on LinkedIn with expert tips from Jarrett Thomas.

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How to Build Relationships and Revenue through Social Media

We talked to Sara Lattanzio to share her frameworks and best practices for building a content strategy for your LinkedIn and growing your presence. Check out the full video to dive in. 

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How to Build a Killer LinkedIn Content Strategy 

Discover actionable, data-driven strategies to tailor your marketing for each customer and build brand loyalty.

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Turning Distracted Shoppers into Repeat Customers

Explore new-age, interactive methods to delight customers and turn them into brand advocates and revenue drivers. 

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The Future of Retention Marketing

In this episode, we sit down with Ada Hsieh, a makeup artist and the founder of Fluency Beauty. Looking back, she shares the challenges, solutions and rewards of her entrepreneurial journey. 

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From Reflection to Action: Strategies for DTC Founders			

Email Strategy

Lukas shares what goes in a sales email that books more meetings and what he found common in 1M sales emails he reviewed. 

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How to Write Emails that Book more Meetings

On our recent chat with Ashwin, he shares his experience working with multiple SaaS companies and hacks to improve your emails! Check out the full video here! 

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Growth Hacking Email for SaaS

Learn from Samar Owais to develop effective onboarding and lifecycle email strategies for your SaaS product, increasing user engagement and decreasing churn while driving conversions.

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SaaS Email Marketing: Beyond Onboarding Emails

We had Arnav Jalan, the Founder of Inagiffy, in this episode to touch upon newsletters' potential to generate leads and how to keep in touch with your audience.

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How to Create a Newsletter That Generates Leads

Jens shares his secret sauce for building a great newsletter that gets you more subscribers! 

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How to Get Your First 1000 Newsletter Subscribers 

Liz shares email list building strategies and content marketing strategies for businesses to learn from! 

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Email and Content Marketing Strategies by Liz Willits

In this Masterclass, Jen, Natalie, and Naomi share their insights on key email nudges for D2C success, common mistakes companies make with email automation, and strategies to overcome them.

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Email Automation Masterclass: The Retention Engine on Autopilot

Learn how to start a successful email A/B testing campaign, from developing a strong hypothesis to avoiding common testing mistakes from Kath, Founder and CEO of Holistic Email Marketing.

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How to Achieve Increased Conversions with Email A/B Testing

Tune in to learn about benefits of having a welcome email series and steal Eman's 4-step welcome sequence to nurture your new customers.

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How to Create a Winning Welcome Sequence

Learn how Bella Vita Organic grew 5X in one year by experimenting with email campaigns in this live chat with Vineet Khare.

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Email experiments that Grew Bella Vita Organic by 5X

Samar Owais, Founder of Emails Done Right, Shares email copywriting strategies that have helped her generate revenue for her clients.

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How to craft your email copy to improve conversions

Get Gaurav Arora's insider tips on creating successful newsletters and boosting engagement in this insightful discussion.

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The Art of Writing a Perfect B2B Email Newsletter 

Marketing & Strategy

Discover the Impact of Interactive Product Demos on User Engagement with Nalin Senthamil, Founder & CEO @Storylane, as he unveils SaaS growth secrets using interactive demos.

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How to Drive Growth for your SaaS with Interactive Product Demos

Mark Robbins shared some really cool stuff about AMP emails and how they are the next big thing in email marketing. 

We talked about: 
✅The real world AMP email use cases that Mark and Mailmodo are uncovering every day
✅ The engagement possibilities that come to life via AMP emails: why AMP emails are not just about forms and widgets inside the email
✅The Salesforce view on this emerging email frontier
✅Real results from real Mailmodo customers

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AMP Emails: The Next Frontier 

In this episode of Grwoth Chat, we have Paul Meinshausen, the co-founder at @aampe. He discussed the up-and-coming tech that’s going to completely revolutionize lifecycle marketing and how you can use it to convert more of your dormant users into high-value customers.

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How Data and AI Transform Lifecycle Marketing

In this 1 hour session with Yash, co-founder Startladder and Surya, our in-house marketing expert, talked about some really cool trends in the edtech space, marketing channels that work or don't work, acquiring and retaining learners. And much more!

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Marketing in an e-learning hyper growth environment

Listen to our conversation with Diane Wiredu, where she discusses finding your message-market fit and shares a secret framework to write compelling messaging here.

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How to Find Message-Market Fit for Your Business

In this episode of Growth Chat, we have Ignazio Morici, the CMO of Power2cloud. He shared his insights on tools like email campaigns and lead scoring to streamline your qualification process and focus on high-value leads. Tune in to take your lead qualification process to the next level.

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How to Qualify Better Leads with Marketing Automation

Not paying attention to your free-to-paid conversion rate can result in a significant loss. Here, Emilia Korczynska, Head of Marketing at Userpilot, has explained how you can increase the free-to-paid conversion rate.

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How to Increase the Free-To-Paid Conversion Rate

We spoke to Casey Hill about collecting customer testimonials and effectively using them to drive more conversions. We got some really insightful tips from this conversation. Check out the full video to learn all about customer testimonials: whom to ask, what questions to ask them and then using different channels to create customer proof. 

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How to use Customer Testimonials to Drive Conversions

Tali Hasanov, an experienced digital marketer, explains here the importance of marketing channel mix and how to readjust it to maximize profits.

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How to Readjust the Marketing Channel Mix in an Economic Downturn

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Use Customer Research to Supercharge your Growth 

Scaling subscriptions and minimizing churn rate are the two things that can alone boost your recurring revenue. Here, Matthew Holman, Co-founder of Qpilot, explains in detail the science of boosting recurring revenue via email marketing.

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How to Boost Recurring Revenue with Email Marketing

Ecommerce Marketing

Chase Dimond needs no introduction as he has been delivering high-octane growth formulas time and again. In this episode, we speak to Chase about e-Commerce conversion strategies, getting more out of email marketing, fast-tracking brand growth. 

Tune in to get your e-commerce and D2C marketing on an all-time high.

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Ecommerce Email Marketing with Chase Dimond

Gain valuable insights from Saif Sadiq and Suryanarayan Pal as they discuss key strategies for scaling DTC stores. 

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Secrets to High Performing D2C Stores

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In this panel discussion, Blair, Jameela and Ruth shared their valuable insights on how businesses can adapt to the changing dynamics of the e-commerce landscape and improve their conversion rates and build customer trust. 

MAILMODO PRESENTSThe Lifecyclist

How Aiza's New Onboarding Flow Generated 2x More Revenue

How Erin's Cancel Flows Boosted Recovery 14x Without Discounts

How Michal’s Segmentation Strategy Enabled 23% Email Revenue Growth

MAILMODO PRESENTS
The
Lifecyclist