Trang Cao's Journey from Leading SKIMS's Growth to Building Her Own Brands

Takeaways

Is chasing your dreams worth the risk of failure? This podcast explores how to turn an obsession into reality.

In this episode, we sit down with Trang Cao, former VP of Performance Marketing at Skims and founder of The Growth Chef, to explore her journey from fashion enthusiast to e-commerce maven. We delve into the lessons she's learned, the strategies she's mastered, and the insights she's gained from her diverse experiences in the fashion and beauty industry. Here's what we discuss:

☑️ Growing a business requires a focus on brand and product relevance – so you might want to think twice about all that aggressive discounting.

☑️ Storytelling and understanding the customer's needs is crucial for successful influencer marketing.

☑️ KPIs should be closely monitored but don’t get too obsessed with them; it's important to know what's essential at different times.

This was DTC Growth Mode, a Mailmodo Original Podcast.

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Links & Resources from this episode:

• Extra Large tote bag giveaway during black friday by PopFlex

• Interview w/ Jake Karls from Mid-day Squares, and how they are building a brand the Kardashian way

• Poem written by her husband & Grok

• Trang’s coffee brand store