ActiveCampaign Vs EmailOctopus Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of ActiveCampaign vs EmailOctopus, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How ActiveCampaign compares with EmailOctopus
Here’s a summary and non-biased comparison between ActiveCampaign and EmailOctopus on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a visual, HTML and text editor. Editor can create HTML emails only. | Provides a HTML editor. It has drag and drop, responsive features |
| Automation | Automations have superior omni sending capability. Performs similar to Zapier and Mailchimp. | Automation is simple with limited actions and conditions along with triggers including API |
| Integration | 926 integrations. | 78 integrations |
| Transactional emails | Available with Postmark. | No. |
| Ease of Access | Omnichannel software focused for marketing as well as sales. Requires long active hours on the platform to send complicated drips without confusion. | Pretty easy to use, stepwise advancement in each stage of building a campaign/automation |
| Customer Support | Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users. | Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base |
| Interactive emails | No. | No |
| Other marketing features | Has the following marketing tools: ○ Signup form builder ○ SMS marketing ○ Landing pages builder ○ Site tracking for pages ○ Sales CRM and lead scoring tool | NA |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of EmailOctopus, ActiveCampaign, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | activecampaign | emailoctopus | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Classic Editor - HTML code and Drag and Drop editor | Can create from scratch or select template from library |
| Template building fuctionality | Elements can be dragged and dropped anywhere within the email | Elements can be dragged and dropped any where within the email | Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button |
| Email Dimensions | Have a fixed width of 650 px | Width can be modified between 600 px - 900 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | 7 variations of layouts to select from | No page layouts, just 6 different row layouts | 12 variations of layouts to select from |
| Pre-made blocks/modules | Not applicable | NA |
|
| Ability to save & reuse blocks | Can save any layout block and element | NA | Can save any layout block |
| Design Options | Common options like padding, email body and email bgcolor options are available | Common options like email bg color and BG image. Some other options like Email border size, Color, Margin and Padding are provided | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 46 fonts
| 12 fonts | Total 46 fonts
|
| If non-standard font is used | Prompt for non standard: If an email client doesn't support the non-standard font, a similar standard font will be used instead | It does not give a prompt message | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | HTML and text email preview on desktop screen | HTML email is displayed with toggle between desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML, can send unlimited test emails | Only HTML and plain text Supports unlimited testing | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | activecampaign | emailoctopus | Mailmodo |
|---|---|---|---|
| In-product templates | 237 and growing templates | 34 templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, free inspiration gallery | Yes, which gives 11 free templates | Yes, free inspiration gallery |
| Inspirational Templates count | 58 templates | 11 templates | 200+ templates |
| Feature | activecampaign | emailoctopus | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | Yes | Yes |
| Customize HTML fallback | No | Yes | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | activecampaign | emailoctopus | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | No AMP elements | AMP Emails not supported | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | No | Yes, through Eventbrite | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | Yes, through Shopify integration | Yes |
| Shopify Product Recommendation | No | Yes, through Shopify integration | Yes |
| Poll | No | Yes | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | No, has website subscription forms | Yes, signup form available | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Star Rating | No | No | Yes |
| Form Submission capture | Collects form submission data as contacts from websites | Email Octopus doesn't have interactive email forms but has subscription forms | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | No | No | Yes |
| Step wise forms | No | No | Yes |
| Hidden field | No | Yes | No |
| Form fields | 5 field options | 17 field types | 15 field options |
| Dropdown | No | No | Yes |
| Radio | No | No | Yes |
| Checkbox | Yes | No | Yes |
| Emoji | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Text | Yes | Yes | Yes |
| Multiline | Yes | No | Yes |
| Image Link | Yes | No | Structured for case specific |
| Date picker | No | No | Yes |
| Time picker | No | No | Yes |
| Phone number | Yes | No | Yes |
| Single chip | No | No | Yes |
| Multichip | No | No | Yes |
| Star Rating | No | No | Yes |
| Nps Rating | No | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | activecampaign | emailoctopus | Mailmodo |
|---|---|---|---|
| Triggered | Yes, for RSS feed | Yes | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | No | Yes |
| Sending Schedule | Send and Schedule are two different options | Send now, Send later- date and time specified by the sender, and can also change send time | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | No | Yes |
| Send time optimization | No | No | Yes |
| Feature | activecampaign | emailoctopus | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | Yes | Yes | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Add single contact, copy and paste, import from file, import from external apps | Manually, import from file (CSV,DSV,TXT supported) | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | activecampaign | emailoctopus | Mailmodo |
|---|---|---|---|
| Journey Advancement | Basic email handling with very limited trigger and actions | basic email handling activities with limited triggers, conditions and actions | Basic email handling and webhooks available |
| Drag & drop journey builder | No, click based journey builder | No | Yes |
| Trigger options | 28 trigger options Subscribes to a list unsubscribes from a list Submit a form opens/reads an email clicks a link in an email web page is visited event is recorded shares an email forwards an email replies to an email tag is added, tag is removed, forwards an email, field changes, goal is achieved, date based, RSS based, dismissed a site message, conversion occurs, makes a purchase, abandon cart, score changes, enters a pipeline, deal stage changes, deal status changes, sentiment changes, deal value changes, deal owner changes, task is completed. | 6 types of trigger options:
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 103 Rules
| Yes/No condition and wait time | 9 Rules
|
| Actions | 10 Actions Wait, if/else, split, go to, goal, start an automation, end this automation, end another automation, webhook, perform math. | 6 types of Actions: Update field, Add tag, Remove tag, Unsubscribe, Trigger another automation | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Webhook and API triggers are missing | Only one trigger point, with limited options like only one if/else condition | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | Yes | No | Yes |
| Pre-made email flows | Yes. 909 premade automated workflows divided across 15+ industries and 5 languages: Portuguese, French, Italian, German, and Spanish. | No | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | activecampaign | emailoctopus | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes, with time stamp | Yes |
| Clicks | Yes | Yes, with time stamp | Yes |
| CTOR | No | No | Yes |
| Submissions | No | Yes | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | No | No | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | No | Yes | Yes |
| Forwards | Yes | No | Yes |
| Device usage | No | No | Yes |
| Email clients | Yes | Yes | Yes |
| Link click tracking | Yes | Yes | Yes |
| Click heatmap | No | No | Yes |
| Custom analytics dashboard | No | No | No, upcoming |
| Graphical rep | Yes | Yes | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | activecampaign | emailoctopus | Mailmodo |
|---|---|---|---|
| Trial Period | Has 14 days trial plan | 14-day trial | 21 days on all plans |
| Customer support | Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users | Knowledge base, Video Tutorials, Email support, Live chat support and Priority support | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | 2-factor authentication is configured automatically Email verification is done for the sender id before sending out the first email | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
After sign in
| Onboarding form requires:
|
| Product education | Prompts for migration request, add some contacts or automations | Stepwise instructions(basic) are provided to send out the first email |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | activecampaign | emailoctopus | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 926 integrations.More Details. | 78 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | |
| Transactional emails | Yes | No | Yes |
| Content optimization | No | No | No |
| REST API | Yes Has in depth details in every column Refer this page to understand in details. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
ActiveCampaign takes a long time to load pages and emails. That may be due to slow or overloaded servers. It can be frustrating and not a pleasant feeling for any email marketer. To ace email marketing, businesses prefer ActiveCampaign alternatives like Mailmodo for instant sending and automating. You can send emails and download campaign reports without delays with Mailmodo.
According to Email Deliverability Report 2022, 11% of emails sent via ActiveCampaign go to spam, which adversely impacts deliverability. Email marketers, for this reason, prefer ActiveCampaign alternatives like Mailmodo for email deliverability management via domain warmup, email list cleaning, and detailed deliverability reports. We also have email deliverability experts on board to help you land in your users’ inboxes.
Compared to other email marketing tools like Mailmodo, ActiveCampaign is expensive. It’s counted among the highest-priced email marketing platforms. However, its price-to-performance ratio is poor owing to low email deliverability rates, emails going to spam, and basic automation workflows. Mailmodo, on the other hand, is worth every penny as it is 3-4 times more affordable than ActiveCampaign and has a bevy of advanced reporting and automation features to offer.
Yes, EmailOctopus has a free trial using which you can send 10,000 emails per month to 2,500 subscribers. If you exceed the contact or monthly sending limit, you start getting charged around $8/monthly. Their free plan, however, offers basic support and limited analytics. This is why prospects prefer EmailOctopus alternatives like Mailmodo, which has affordable pricing plans.
Mailmodo is superior in terms of email deliverability. The platform helps you land your emails in the user's inbox with dedicated servers, authentication protocols, warmed up SMTP, suppression management, fragmented scheduling, and an analysis of your email infrastructure.
EmailOctopus don't provide SMTP connection to set up transactional emails and their spam rate has been reported as high, which makes them rather unreliable. If you're an EmailOctopus user looking to boost your inbox placement rate, consider switching to an alternative platform like Mailmodo with a warmed up SMTP and advanced spam filters.
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