Campaign Monitor Vs Drip Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Campaign Monitor vs Drip, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Campaign Monitor compares with Drip
Here’s a summary and non-biased comparison between Campaign Monitor and Drip on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only. | Provides a visual builder and text/HTML editor. Editor can create HTML emails only |
| Automation | Automations have basic email handling cabability along conditions to perform basic email marketing. | Automations have restricted email handling cabability along conditions to perform basic logics. Webhooks are missing and lacks external platform connectivity which is generally expected |
| Integration | 107 integrations | 217 integrations |
| Transactional emails | Yes | Not available |
| Ease of Access | Basic email marketing software with every other requirement but lacks at places where we expect automation triggered from 3rd party. Also, creating email editing capability is low | Ecommerce focused email and SMS marketing software. Feels like it is missing major functionalities too |
| Customer Support | Email Support, In-App dedicated support, In-App Knowledge base, Customer Support | Email Support, Phone Support, In-App dedicated support, Customer Support |
| Interactive emails | No | No |
| Other marketing features | - Signup forms for pages <br> - SMS marketing <br> | Has the following tools on marketing: ○ Signup forms for pages ○ SMS marketing |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Drip, Campaign Monitor, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | campaignmonitor | drip | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from scratch or select template from library | Can create from scratch or select template from library |
| Email Dimensions | Have fixed width of 600 px | Have a width from 100-600 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | 4 layout to select from - Newsletter, Welcome, Annoucements and Update | 4 variations of layouts to select from | 12 variations of layouts to select from |
| Pre-made blocks/modules | Not Applicable | Not applicable |
|
| Ability to save & reuse blocks | Not Applicable | Can save any layout block and element | Can save any layout block |
| Design Options | Common options like email bg color options are provided but email padding doesn't exist | Common options like email bg color options are provided but for section instead of the whole email | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 37 fonts | Total 40 fonts | Total 46 fonts
|
| If non-standard font is used | No prompt | No prompt | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | Only HTML email with side by side display of desktop and mobile screens | Only HTML email with side by side display of desktop, tablet and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML and supports unlimited testing. | Only HTML. Supports unlimited testing. | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | No | No | No |
| Rich text editor | No | Yes |
| Feature | campaignmonitor | drip | Mailmodo |
|---|---|---|---|
| In-product templates | 120 and growing templates | 48 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, free inspiration gallery | No inspiration gallery | Yes, free inspiration gallery |
| Inspirational Templates count | 108 templates | Not applicable | 200+ templates |
| Feature | campaignmonitor | drip | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | Yes | Yes | Yes |
| Customize HTML fallback | Yes | Yes | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | campaignmonitor | drip | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | No AMP elements | No AMP elements | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | No | No | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | No | Yes |
| Shopify Product Recommendation | No | No | Yes |
| Poll | No | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No, but present in subscription forms | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | No | Yes, has website subscription forms | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Thumbs up or down | Not Applicable | No | Structured for case specific |
| Star Rating | Not Applicable | No | Yes |
| Form Submission capture | Not Applicable | Collects form submission data as contacts from websites | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | Not Applicable | Not Applicable | Yes |
| Step wise forms | Not Applicable | Not Applicable | Yes |
| Hidden field | Not Applicable | Not Applicable | No |
| Form fields | Not Applicable | 9 field options Also have spin the wheel | 15 field options |
| Dropdown | Not Applicable | Yes | Yes |
| Radio | Not Applicable | Yes | Yes |
| Checkbox | Not Applicable | Yes | Yes |
| Emoji | Not Applicable | No | Yes |
| Thumbs up or down | Not Applicable | No | Structured for case specific |
| Text | Not Applicable | Yes | Yes |
| Multiline | Not Applicable | Yes | Yes |
| Image Link | Not Applicable | Yes | Structured for case specific |
| Date picker | Not Applicable | Yes | Yes |
| Time picker | Not Applicable | Yes | Yes |
| Phone number | Not Applicable | Yes | Yes |
| Single chip | Not Applicable | No | Yes |
| Multichip | Not Applicable | No | Yes |
| Star Rating | Not Applicable | No | Yes |
| Nps Rating | Not Applicable | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | campaignmonitor | drip | Mailmodo |
|---|---|---|---|
| Triggered | Yes | No, but possible by automations | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | Yes | Yes |
| Sending Schedule | Send and Schedule are two different options | Send and Schedule are two different options | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | No | Yes |
| Send time optimization | No | No | Yes |
| Feature | campaignmonitor | drip | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | |
| Static segments | No | Yes | |
| Segment on basis of campaign activity | Yes | Yes | |
| Pre-built segments | Yes | based on engagement | |
| Contact-level campaign data | Yes | Yes | |
| Add contacts via | Add single contact, Paste email list, CSV File import, Mailchimp data import tool | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | campaignmonitor | drip | Mailmodo |
|---|---|---|---|
| Journey Advancement | Basic email handling with very limited trigger and automations | Basic email handling with very limited trigger and actions | Basic email handling and webhooks available |
| Drag & drop journey builder | No | No, click based journey builder | Yes |
| Trigger options | 8 trigger options
| 4 trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 5 Rules
| 5 Rules
| 9 Rules
|
| Actions | 2 actions Email, Delay | 16 Actions Actions are dependent on 9 different platforms. While most integrations work as a simple API/webhook, i.e., to PUSH or PULL data | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Only one trigger point and limited actions | Lacking webhooks and API. Also external triggers are limited | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | Yes | No | Yes |
| Pre-made email flows | Yes, aka work flow guides | Yes, 40 flows available | No |
| Email flows Inspiration | No | Yes, 20 workflows available More details. | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | campaignmonitor | drip | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes | |
| Clicks | Yes | Yes | |
| CTOR | No | Yes | |
| Submissions | No | Yes | |
| Bounces | No | Yes | |
| Blocked | No | Yes | |
| Unsubscribe | Yes | Yes | |
| Spam complaints | No | Yes | |
| Forwards | No | Yes | |
| Device usage | No | Yes | |
| Email clients | No | Yes | |
| Link click tracking | No | Yes | |
| Click heatmap | No | Yes | |
| Custom analytics dashboard | No | No, upcoming | |
| Graphical rep | No | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | campaignmonitor | drip | Mailmodo |
|---|---|---|---|
| Trial Period | Using free trial, one can send campaigns to up to 5 people | Has 14 days trial plan | 21 days on all plans |
| Customer support | Email Support, Phone Support, Deliverability support, Help center, Training videos, Email academy | Email Support, Phone Support, Help center | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Email verification | No verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | No education but redirects from dashboard to section based on requirement | Prompts to import contacts, send first campaign and adding code snippet to website |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | campaignmonitor | drip | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes, but complex | Yes | Yes |
| Spam testing | Yes | No | No |
| Integrations | 107 Integrations More details. | 217 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | Yes | No | Yes |
| REST API | Yes Has email, campaign and journey level APIs Refer this page to understand in detail. | Yes, has shopper activity Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
You can create an account for free to try Campaign Monitor and send an email campaign to five contacts. If you exceed the contact limit, you will have to buy the paid plan starting from $9/month, where you can send emails to 500 contacts. For a more affordable alternative, you can consider using Mailmodo.
Campaign Monitor is not HIPAA compliant. Although they’ve signed a Business Associate Agreement (BAA), Campaign Monitor won't allow you to utilize their service to send emails containing Protected Health Information (PHI). If you’re looking for a HIPAA compliant ESP, consider using Mailmodo.
Subscribers have frequently expressed frustration with Campaign Monitor for its high spam rates and occasionally blocked servers. Use Mailmodo if you want a higher deliverability rate. We assist clients with domain warming, stop spammers, and provide advice on increasing deliverability rates.
You can use Drip for free for 14 days. Their free trial restricts you from sending unlimited emails, though. If you’re keen to access unlimited email templates, advanced reporting and automation features, we suggest considering Drip alternatives like Mailmodo. Mailmodo has affordable pricing plans.
Drip has a low number of integrations and limited reporting features. If you’re looking for a full-stack email marketing solution to measure campaign metrics such as open rates, click rates, submissions, and bounces using a visual reporting dashboard and get access to A/B testing and exporting analytics data, consider using Drip alternatives like Mailmodo.
Getting the automation feature to work well in Drip requires some practice because it's a complex and cluttered platform. If you’re looking for an intuitive and user-friendly email automation platform, consider using Drip alternatives like Mailmodo. Build custom journeys, use ready-made workflows, and trigger them from anywhere with Mailmodo.
Mailmodo customers have seen legendary growth
Easiest to use email marketing software in 2024
Get 3X email conversion
with Mailmodo
Create & send interactive emails without coding
Put revenue on auto-pilot with pre-built journeys
Save time with AI-powered email content creation
Experience world’s only interactive email marketing platform
Trusted by 10000+ brands
