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Campaign Monitor Vs Zoho Campaigns Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Campaign Monitor vs Zoho Campaigns, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Campaign Monitor compares with Zoho Campaigns
Here’s a summary and non-biased comparison between Campaign Monitor and Zoho Campaigns on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only. | Provides a HTML and plain text editor. It has drag and drop, responsive features |
| Automation | Automations have basic email handling cabability along conditions to perform basic email marketing. | Automation is divided into autoresponders and workflows. It has 7 different types of pre-defined auto responders making it easy to create. Workflows consists of numerous triggers including API? webhook/integrations, actions and conditions |
| Integration | 107 integrations | 65 integrations |
| Transactional emails | Yes | No. but can done by automations. Also transactional emails are supported by their in-house transactional email service- zepto mail |
| Ease of Access | Basic email marketing software with every other requirement but lacks at places where we expect automation triggered from 3rd party. Also, creating email editing capability is low | Good UI/Ux design and the campaign builder is pretty easy to understand and use. |
| Customer Support | Email Support, In-App dedicated support, In-App Knowledge base, Customer Support | Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base. |
| Interactive emails | No | No. |
| Other marketing features | - Signup forms for pages <br> - SMS marketing <br> | Has the following tools on marketing: ○ Websites builder for landing pages ○ Online stores on websites ○ RSS Campaigns ○ SMS marketing ○ Social media campaigns |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Zoho Campaigns, Campaign Monitor, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | campaignmonitor | zoho-campaigns | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from scratch or select from pre-designed templates | Can create from scratch or select template from library |
| Drag and Drop | Elements can be dragged and dropped any where within the email | Elements can be dragged and dropped any where within the email | Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button |
| Email Dimensions | Have fixed width of 600 px | Width can be modified between 600 px - 800 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | 4 layout to select from - Newsletter, Welcome, Annoucements and Update | 10 variations of layouts to select from | 12 variations of layouts to select from |
| Pre-made blocks/modules | Not Applicable | No |
|
| Ability to save & reuse blocks | Not Applicable | No | Can save any layout block |
| Design Options | Common options like email bg color options are provided but email padding doesn't exist | Common options like email bg color options are provided. Some notable options are Email border size and color, and option to enable RTL layout mode -Use this mode for languages written from right-to-left (Arabic and Hebrew). | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 37 fonts |
| Total 46 fonts
|
| If non-standard font is used | No prompt | It gives a prompt message - The font type that you have selected is a non-standard font and may not render properly in all email clients. In such cases, we will show your content in a similar web-safe font | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | Only HTML email with side by side display of desktop and mobile screens | HTML and text are displayed together with toggle between desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML and supports unlimited testing. | Only HTML, Text or HTML and plain text. Supports unlimited testing | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | No | Yes | No |
| Rich text editor | No | Yes | Yes |
| Feature | campaignmonitor | zoho-campaigns | Mailmodo |
|---|---|---|---|
| In-product templates | 120 and growing templates | 144 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, free inspiration gallery | Yes, which only gives a preview to the templates | Yes, free inspiration gallery |
| Inspirational Templates count | 108 templates | 144 templates | 200+ templates |
| Feature | campaignmonitor | zoho-campaigns | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | Yes | Yes | Yes |
| Customize HTML fallback | Yes | Yes | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | campaignmonitor | zoho-campaigns | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | No AMP elements | AMP Emails not supported | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | No | Yes, through Eventbrite | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | Yes,through Shopify integration | Yes |
| Shopify Product Recommendation | No | Yes,through Shopify integration | Yes |
| Poll | No | Yes | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | No | Yes, signup form available | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Thumbs up or down | Not Applicable | No | Structured for case specific |
| Star Rating | Not Applicable | No | Yes |
| Form Submission capture | Not Applicable | Zoho campaigns doesn't have interactive email forms but has subscription forms | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | Not Applicable | No | Yes |
| Step wise forms | Not Applicable | No | Yes |
| Hidden field | Not Applicable | No | No |
| Form fields | Not Applicable | 17 field types | 15 field options |
| Dropdown | Not Applicable | Yes | Yes |
| Radio | Not Applicable | Yes | Yes |
| Checkbox | Not Applicable | Yes | Yes |
| Emoji | Not Applicable | No | Yes |
| Thumbs up or down | Not Applicable | No | Structured for case specific |
| Text | Not Applicable | Yes | Yes |
| Multiline | Not Applicable | Yes | Yes |
| Image Link | Not Applicable | No | Structured for case specific |
| Date picker | Not Applicable | Yes | Yes |
| Time picker | Not Applicable | Yes | Yes |
| Phone number | Not Applicable | Yes | Yes |
| Single chip | Not Applicable | No | Yes |
| Multichip | Not Applicable | No | Yes |
| Star Rating | Not Applicable | No | Yes |
| Nps Rating | Not Applicable | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | campaignmonitor | zoho-campaigns | Mailmodo |
|---|---|---|---|
| Triggered | Yes | Yes | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | Yes | Yes |
| Sending Schedule | Send and Schedule are two different options | Send now,Send later- date and time specified by sender, send in batches, based on recipient's time zone, based on optimal open time | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | Yes | Yes |
| Send time optimization | No | Yes | Yes |
| Feature | campaignmonitor | zoho-campaigns | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | ||
| Static segments | No | Yes | |
| Segment on basis of campaign activity | Yes | Yes | |
| Pre-built segments | Yes | based on engagement | |
| Contact-level campaign data | Yes | Yes | |
| Add contacts via | Manually, import from database, sync contacts, through signup forms | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | campaignmonitor | zoho-campaigns | Mailmodo |
|---|---|---|---|
| Journey Advancement | Basic email handling with very limited trigger and automations | basic email handling, webhooks. SMS and CRM activities | Basic email handling and webhooks available |
| Drag & drop journey builder | No | Yes | Yes |
| Trigger options | 8 trigger options
| 12 trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 5 Rules
| 3 rules
| 9 Rules
|
| Actions | 2 actions Email, Delay | 3 types of Action
| 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Only one trigger point and limited actions | Difficulty in handling nodes, requires manual moving | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | Yes, aka work flow guides | Yes. Total 10 inspirations
| No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | campaignmonitor | zoho-campaigns | Mailmodo |
|---|---|---|---|
| Opens | Yes ,also last time for activity is stored | Yes | |
| Clicks | Yes, also last time for activity is stored | Yes | |
| CTOR | Yes | Yes | |
| Submissions | Yes | Yes | |
| Bounces | Yes | Yes | |
| Blocked | No | Yes | |
| Unsubscribe | Yes | Yes | |
| Spam complaints | No | Yes | |
| Forwards | Yes | Yes | |
| Device usage | Yes | Yes | |
| Email clients | Yes | Yes | |
| Link click tracking | Yes, aka Click performance | Yes | |
| Click heatmap | No | Yes | |
| Custom analytics dashboard | No, integration with google analytics | No, upcoming | |
| Graphical rep | No | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | campaignmonitor | zoho-campaigns | Mailmodo |
|---|---|---|---|
| Trial Period | Using free trial, one can send campaigns to up to 5 people | 14-day trial | 21 days on all plans |
| Customer support | Email Support, Phone Support, Deliverability support, Help center, Training videos, Email academy | Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Email verification | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding from requires:
| Onboarding form requires:
|
| Product education | No education but redirects from dashboard to section based on requirement | Stepwise instructions(basic and advanced) are provided to send out the first email |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | campaignmonitor | zoho-campaigns | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes, but complex | Yes | Yes |
| Spam testing | Yes | No | No |
| Integrations | 107 Integrations More details. | 65 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | Yes | No, but can done by automations. Also trasactional mails are supported by their in-house transactional email service- zepto mail | Yes |
| REST API | Yes Has email, campaign and journey level APIs Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
You can create an account for free to try Campaign Monitor and send an email campaign to five contacts. If you exceed the contact limit, you will have to buy the paid plan starting from $9/month, where you can send emails to 500 contacts. For a more affordable alternative, you can consider using Mailmodo.
Campaign Monitor is not HIPAA compliant. Although they’ve signed a Business Associate Agreement (BAA), Campaign Monitor won't allow you to utilize their service to send emails containing Protected Health Information (PHI). If you’re looking for a HIPAA compliant ESP, consider using Mailmodo.
Subscribers have frequently expressed frustration with Campaign Monitor for its high spam rates and occasionally blocked servers. Use Mailmodo if you want a higher deliverability rate. We assist clients with domain warming, stop spammers, and provide advice on increasing deliverability rates.
Zoho Campaign offers a free trial for 14 days where you can access all the features and send up to 6,000 emails to 2,000 contacts. However, if you find the trial plan too brief and are looking to get your skin in the email marketing game, you can consider taking advantage of Mailmodo’s free trial plan.
If you’re not able to build complex workflows with Zoho Campaigns, you’re not alone. A lot of customers have complained about its limited automation capabilities. If you’re looking for an automation solution which offers you pre-made workflows, custom triggers, and endless integrations, consider using Mailmodo.
Zoho Campaigns has a poor deliverability rate, which causes your users’ emails to land in spam. Want to achieve better email deliverability? You can rely on Mailmodo's dedicated servers, warmed up domain, and suppression management strategies.
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