Constant Contact Vs EmailOctopus Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Constant Contact vs EmailOctopus, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Constant Contact compares with EmailOctopus
Here’s a summary and non-biased comparison between Constant Contact and EmailOctopus on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a basic email editor and HTML editor. Editor can create HTML emails | Provides a HTML editor. It has drag and drop, responsive features |
| Automation | Automations have very basic email handling capability that can send email only | Automation is simple with limited actions and conditions along with triggers including API |
| Integration | 5000+ integrations | 78 integrations |
| Transactional emails | No. Possible with email integrations | No. |
| Ease of Access | Basic email editing and sending software but has a lot of integrations. Doesn't require dedicated learning as it can be self taught | Pretty easy to use, stepwise advancement in each stage of building a campaign/automation |
| Customer Support | Live phone and chat support, learning resources, personalized kickoff call | Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base |
| Interactive emails | No | No |
| Other marketing features | ○ Websites builder for landing pages ○ Event marketing to create and promote events ○ CRM for marketing and sales ○ eCommerce to sell products or services ○ SMS, Social media, and Mobile App software also | NA |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of EmailOctopus, Constant Contact, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | constantcontact | emailoctopus | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Classic Editor - HTML code and Drag and Drop editor | Can create from scratch or select template from library |
| Email Dimensions | Have fixed width 680 px | Width can be modified between 600 px - 900 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | 12 layout designs, categoried as per use case Can also be filtered: Single column, multi column, multimedia and text | No page layouts, just 6 different row layouts | 12 variations of layouts to select from |
| Pre-made blocks/modules |
| NA |
|
| Ability to save & reuse blocks | No | NA | Can save any layout block |
| Design Options | Common options like email bg color options are provided | Common options like email bg color and BG image. Some other options like Email border size, Color, Margin and Padding are provided | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 45 fonts
| 12 fonts | Total 46 fonts
|
| If non-standard font is used | No Prompt | It does not give a prompt message | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | Only HTML display with toggle between desktop and mobile screens | HTML email is displayed with toggle between desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML. and supports unlimited testing | Only HTML and plain text Supports unlimited testing | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | No | Yes | No |
| Rich text editor | No | Yes | Yes |
| Feature | constantcontact | emailoctopus | Mailmodo |
|---|---|---|---|
| In-product templates | 410 and growing templates | 34 templates | 67 and growing templates |
| Has a template inspiration gallery | Same as the in product templates | Yes, which gives 11 free templates | Yes, free inspiration gallery |
| Inspirational Templates count | Same as the in product templates | 11 templates | 200+ templates |
| Feature | constantcontact | emailoctopus | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | Yes | Yes |
| Customize HTML fallback | No | Yes | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | constantcontact | emailoctopus | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | 3 AMP elements | AMP Emails not supported | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | Yes, aka RSVP | Yes, through Eventbrite | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | Yes, through Shopify integration | Yes |
| Shopify Product Recommendation | Yes | Yes, through Shopify integration | Yes |
| Poll | Yes | Yes | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | Yes | Yes, signup form available | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Star Rating | No | No | Yes |
| Form Submission capture | No | Email Octopus doesn't have interactive email forms but has subscription forms | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | No | No | Yes |
| Step wise forms | No | No | Yes |
| Hidden field | No | Yes | No |
| Form fields | No | 17 field types | 15 field options |
| Dropdown | No | No | Yes |
| Radio | No | No | Yes |
| Checkbox | No | No | Yes |
| Emoji | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Text | No | Yes | Yes |
| Multiline | No | No | Yes |
| Image Link | No | No | Structured for case specific |
| Date picker | No | No | Yes |
| Time picker | No | No | Yes |
| Phone number | No | No | Yes |
| Single chip | No | No | Yes |
| Multichip | No | No | Yes |
| Star Rating | No | No | Yes |
| Nps Rating | No | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | constantcontact | emailoctopus | Mailmodo |
|---|---|---|---|
| Triggered | No, but possible via automations | Yes | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | No | Yes |
| Sending Schedule | Send and Schedule are two different options | Send now, Send later- date and time specified by the sender, and can also change send time | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | No | Yes |
| Send time optimization | No | No | Yes |
| Feature | constantcontact | emailoctopus | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | Yes | Yes | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Create a contact, Type or paste contacts, Upload a file, Integrations, Upload unsubscribed emails, Sign-up forms, Facebook lead ads | Manually, import from file (CSV,DSV,TXT supported) | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | constantcontact | emailoctopus | Mailmodo |
|---|---|---|---|
| Journey Advancement | Basic email handling | basic email handling activities with limited triggers, conditions and actions | Basic email handling and webhooks available |
| Drag & drop journey builder | No | No | Yes |
| Trigger options | 7 trigger options
| 6 types of trigger options:
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 1 Rule
| Yes/No condition and wait time | 9 Rules
|
| Actions | 2 Actions -Send Email or Time delay | 6 types of Actions: Update field, Add tag, Remove tag, Unsubscribe, Trigger another automation | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Pre select triggers and limited and no webhooks or APIs. Also, don't have logical actions or conditional statements | Only one trigger point, with limited options like only one if/else condition | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | No | No | Yes |
| Pre-made email flows | No | No | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | constantcontact | emailoctopus | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes, with time stamp | Yes |
| Clicks | Yes | Yes, with time stamp | Yes |
| CTOR | Yes | No | Yes |
| Submissions | Yes, requires extra clicks to reach the submissions, also hard to locate the option | Yes | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | Yes | No | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes | Yes | Yes |
| Forwards | No | No | Yes |
| Device usage | Yes | No | Yes |
| Email clients | No | Yes | Yes |
| Link click tracking | Yes | Yes | Yes |
| Click heatmap | Yes | No | Yes |
| Custom analytics dashboard | No | No | No, upcoming |
| Graphical rep | No | Yes | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | constantcontact | emailoctopus | Mailmodo |
|---|---|---|---|
| Trial Period | 60 days | 14-day trial | 21 days on all plans |
| Customer support | Live phone and chat support, learning resources, personalized kickoff call | Knowledge base, Video Tutorials, Email support, Live chat support and Priority support | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Double opt in and email verification | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
After sign in
| Onboarding form requires:
|
| Product education |
| Stepwise instructions(basic) are provided to send out the first email |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | constantcontact | emailoctopus | Mailmodo |
|---|---|---|---|
| Dynamic data | No | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 5000+ integrations More details. | 78 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | No, but possible with email integrations | No | Yes |
| REST API | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
You can try Constant Contact for 60 days for free if you’re living in the US. If you’re outside of the US, you can try it for free for a month to send 2,400 emails monthly to 100 contacts. But only on the condition that you share your payment details upfront. After a month, you’re upgraded to the paid plan, which can be expensive for companies just starting out. On the other hand, Constant Contact alternatives like Mailmodo are more affordably priced.
We recommend you to use Constant Contact if you run events and want to manage registrations and invitations via email marketing. But we don’t recommend the tool for businesses that need advanced automation. They offer basic automations but flexible and sophisticated automation workflows are missing. Instead, Constant Contact alternatives like Mailmodo offer custom multistep automations at a more affordable price. Mailmodo also had a way better price-performance ratio, as compared to Constant Contact.
A common complaint among Constant Contact users is that they often have to ask their customers to whitelist their emails to ensure they’re receiving newsletters. The IPs from Constant Contact are found in many blacklisted databases such as Mxtoolbox. Constant Contact’s high spam rate can deter you from achieving good email deliverability.To go spam free and achieve better deliverability, we suggest using Mailmodo. We provide you domain warmup, quality product support, no spammy contacts, and abundant expert consultations.
Yes, EmailOctopus has a free trial using which you can send 10,000 emails per month to 2,500 subscribers. If you exceed the contact or monthly sending limit, you start getting charged around $8/monthly. Their free plan, however, offers basic support and limited analytics. This is why prospects prefer EmailOctopus alternatives like Mailmodo, which has affordable pricing plans.
Mailmodo is superior in terms of email deliverability. The platform helps you land your emails in the user's inbox with dedicated servers, authentication protocols, warmed up SMTP, suppression management, fragmented scheduling, and an analysis of your email infrastructure.
EmailOctopus don't provide SMTP connection to set up transactional emails and their spam rate has been reported as high, which makes them rather unreliable. If you're an EmailOctopus user looking to boost your inbox placement rate, consider switching to an alternative platform like Mailmodo with a warmed up SMTP and advanced spam filters.
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