ConvertKit Vs EmailOctopus Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of ConvertKit vs EmailOctopus, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How ConvertKit compares with EmailOctopus
Here’s a summary and non-biased comparison between ConvertKit and EmailOctopus on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides standard HTML editor which is similar to Notion | Provides a HTML editor. It has drag and drop, responsive features |
| Automation | Automations have huge scope it misses simple elements and thus making operations complicated. Let's say I have to send email sequence but based on conditions that if the user has been previously approached or not. For the above case you need to have level 1 tags as User or Customer while level 2 tags as non contacted lead or contacted lead. This keeps on multiplying down a funnel | Automation is simple with limited actions and conditions along with triggers including API |
| Integration | 320 integrations | 78 integrations |
| Transactional emails | Only on paid plans | No. |
| Ease of Access | Simple marketing solution but feature are to complicated to understand and use. Therefore needs enormous efforts to build basic funnels | Pretty easy to use, stepwise advancement in each stage of building a campaign/automation |
| Customer Support | Email & chat support | Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base |
| Interactive emails | No. | No |
| Other marketing features | Has the following tools on marketing: ○ Websites builder for landing pages ○ Forms for website ○ Creator network for better engagement | NA |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of EmailOctopus, ConvertKit, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | convertkit | emailoctopus | Mailmodo |
|---|---|---|---|
| Template editor | Can create from pre-made templates or layouts from library | Classic Editor - HTML code and Drag and Drop editor | Can create from scratch or select template from library |
| Email Dimensions | Have fixed width of 912 px | Width can be modified between 600 px - 900 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | Have 8 basic layout | No page layouts, just 6 different row layouts | 12 variations of layouts to select from |
| Pre-made blocks/modules | Not Applicable | NA |
|
| Ability to save & reuse blocks | Not Applicable | NA | Can save any layout block |
| Design Options | Common options like email background color options are provided | Common options like email bg color and BG image. Some other options like Email border size, Color, Margin and Padding are provided | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 14 fonts | 12 fonts | Total 46 fonts
|
| If non-standard font is used | In classic, for custom web safe fonts, Mailchimp uses a similar standard font instead and No prompt while editing | It does not give a prompt message | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | HTML preview is displayed for desktop only | HTML email is displayed with toggle between desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML and supports unlimited testing | Only HTML and plain text Supports unlimited testing | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | convertkit | emailoctopus | Mailmodo |
|---|---|---|---|
| In-product templates | 23 and growing templates | 34 templates | 67 and growing templates |
| Has a template inspiration gallery | No inspirational gallery | Yes, which gives 11 free templates | Yes, free inspiration gallery |
| Inspirational Templates count | Not applicable | 11 templates | 200+ templates |
| Feature | convertkit | emailoctopus | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | Yes | Yes |
| Customize HTML fallback | No | Yes | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | convertkit | emailoctopus | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | AMP Emails not supported | AMP Emails not supported | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | No, but has web forms | Yes, through Eventbrite | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | Yes, through Shopify integration | Yes |
| Shopify Product Recommendation | No | Yes, through Shopify integration | Yes |
| Poll | No | Yes | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No, but has web forms | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | No | Yes, signup form available | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Thumbs up or down | Not Applicable | No | Structured for case specific |
| Star Rating | Not Applicable | No | Yes |
| Form Submission capture | Convertkit has only webforms | Email Octopus doesn't have interactive email forms but has subscription forms | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | Not Applicable | No | Yes |
| Step wise forms | Not Applicable | No | Yes |
| Hidden field | Not Applicable | Yes | No |
| Form fields | Not Applicable | 17 field types | 15 field options |
| Dropdown | Not Applicable | No | Yes |
| Radio | Not Applicable | No | Yes |
| Checkbox | Not Applicable | No | Yes |
| Emoji | Not Applicable | No | Yes |
| Thumbs up or down | Not Applicable | No | Structured for case specific |
| Text | Not Applicable | Yes | Yes |
| Multiline | Not Applicable | No | Yes |
| Image Link | Not Applicable | No | Structured for case specific |
| Date picker | Not Applicable | No | Yes |
| Time picker | Not Applicable | No | Yes |
| Phone number | Not Applicable | No | Yes |
| Single chip | Not Applicable | No | Yes |
| Multichip | Not Applicable | No | Yes |
| Star Rating | Not Applicable | No | Yes |
| Nps Rating | Not Applicable | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | convertkit | emailoctopus | Mailmodo |
|---|---|---|---|
| Triggered | No | Yes | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | No | No | Yes |
| Sending Schedule | Send and Schedule are two different options | Send now, Send later- date and time specified by the sender, and can also change send time | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | No | Yes |
| Send time optimization | No | No | Yes |
| Feature | convertkit | emailoctopus | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | No | Yes | Yes |
| Pre-built segments | No | Yes | based on engagement |
| Contact-level campaign data | No | Yes | Yes |
| Add contacts via | Adding a single subscriber, Import a CSV, Import from another provider | Manually, import from file (CSV,DSV,TXT supported) | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | convertkit | emailoctopus | Mailmodo |
|---|---|---|---|
| Journey Advancement | comparable to Zapier | basic email handling activities with limited triggers, conditions and actions | Basic email handling and webhooks available |
| Drag & drop journey builder | Yes | No | Yes |
| Trigger options | 4 event/trigger options
| 6 types of trigger options:
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 3 rules/conditions
| Yes/No condition and wait time | 9 Rules
|
| Actions | Total 10 Actions
| 6 types of Actions: Update field, Add tag, Remove tag, Unsubscribe, Trigger another automation | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations |
| Only one trigger point, with limited options like only one if/else condition | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | Yes | No | Yes |
| Pre-made email flows | Yes Total 28 inspirations | No | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | convertkit | emailoctopus | Mailmodo |
|---|---|---|---|
| Opens | Yes, also last time for activity is stored | Yes, with time stamp | Yes |
| Clicks | Yes, also last time for activity is stored | Yes, with time stamp | Yes |
| CTOR | No | No | Yes |
| Submissions | No | Yes | Yes |
| Bounces | No | Yes | Yes |
| Blocked | No | No | Yes |
| Unsubscribe | Yes, also last time for activity is stored | Yes | Yes |
| Spam complaints | No | Yes | Yes |
| Forwards | No | No | Yes |
| Device usage | No | No | Yes |
| Email clients | No | Yes | Yes |
| Link click tracking | Yes | Yes | Yes |
| Click heatmap | No | No | Yes |
| Custom analytics dashboard | No | No | No, upcoming |
| Graphical rep | No | Yes | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | convertkit | emailoctopus | Mailmodo |
|---|---|---|---|
| Trial Period | 14 days trial | 14-day trial | 21 days on all plans |
| Customer support | Community Support for free, Live Chat and Email Support for Creator, Priority Chat and Email Support for Creator Pro | Knowledge base, Video Tutorials, Email support, Live chat support and Priority support | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Email verification | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
After sign in
| Onboarding form requires:
|
| Product education | Stepwise instructions(basic) are provided to broadcast out the message | Stepwise instructions(basic) are provided to send out the first email |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | convertkit | emailoctopus | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 320 integrations More details. | 78 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | No, but can done by automations | No | Yes |
| Content optimization | Yes | No | No |
| REST API | Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
You can sign up for free on ConvertKit to send unlimited emails to 1,000 subscribers. However, the trial, besides list segmentation and audience insights, doesn't give you a taste of automation and advanced reporting. You can consider using a ConvertKit alternative like Mailmodo. Mailmodo also offers complete analytics and automation features in its trial plan.
ConvertKit is tailormade for content creators, but it receives a lot of flak for poor deliverability and lack of advanced insights. If you've faced a low inbox placement rate recently, you can consider switching to a ConvertKit alternative like Mailmodo to fix your low engagement history, poor domain reputation, and scammy email list.
Mailmodo is a better choice in terms of email deliverability. The platform helps boost your email deliverability by offering you expert consultations to clean your lists, setting up proper authentication protocols, and managing your suppression lists.
Yes, EmailOctopus has a free trial using which you can send 10,000 emails per month to 2,500 subscribers. If you exceed the contact or monthly sending limit, you start getting charged around $8/monthly. Their free plan, however, offers basic support and limited analytics. This is why prospects prefer EmailOctopus alternatives like Mailmodo, which has affordable pricing plans.
Mailmodo is superior in terms of email deliverability. The platform helps you land your emails in the user's inbox with dedicated servers, authentication protocols, warmed up SMTP, suppression management, fragmented scheduling, and an analysis of your email infrastructure.
EmailOctopus don't provide SMTP connection to set up transactional emails and their spam rate has been reported as high, which makes them rather unreliable. If you're an EmailOctopus user looking to boost your inbox placement rate, consider switching to an alternative platform like Mailmodo with a warmed up SMTP and advanced spam filters.
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