EmailOctopus Vs Moosend Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of EmailOctopus vs Moosend, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How EmailOctopus compares with Moosend
Here’s a summary and non-biased comparison between EmailOctopus and Moosend on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a HTML editor. It has drag and drop, responsive features | Provides standard HTML editor. |
| Automation | Automation is simple with limited actions and conditions along with triggers including API | Automations have numerous triggers to choose from with 4 diffrent conditional steps. |
| Integration | 78 integrations | 85 integrations |
| Transactional emails | No. | Not available. |
| Ease of Access | Pretty easy to use, stepwise advancement in each stage of building a campaign/automation | Simple newsletter creation and sending solution but have a lot of gliches and bugs. |
| Customer Support | Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base | Chat support, Knowledge base, Video tutorials. |
| Interactive emails | No | Doesn't support AMP emails |
| Other marketing features | NA | Has the following tools on marketing: ○ Signup forms for pages. ○ Landing page builder for website. |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Moosend, EmailOctopus, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | emailoctopus | moosend | Mailmodo |
|---|---|---|---|
| Template editor | Classic Editor - HTML code and Drag and Drop editor | Can create from scratch or select template from library | Can create from scratch or select template from library |
| Template building fuctionality | Elements can be dragged and dropped any where within the email | Elements can be dragged and dropped anywhere on to the canvas or moved up and down by one block at a time within the email | Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button |
| Email Dimensions | Width can be modified between 600 px - 900 px | Width can range from 600 px to 900 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | No page layouts, just 6 different row layouts | 12 variations of layouts to select from | 12 variations of layouts to select from |
| Pre-made blocks/modules | NA | NA |
|
| Ability to save & reuse blocks | NA | NA | Can save any layout block |
| Design Options | Common options like email bg color and BG image. Some other options like Email border size, Color, Margin and Padding are provided | Common options like email bg color options are provided. Background can be a image and also has advanced editing options for the image within the editor | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | 12 fonts | Have a mixed collection of total 20 fonts (email safe, websafe and web fonts) | Total 46 fonts
|
| If non-standard font is used | It does not give a prompt message | No Prompt | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | HTML email is displayed with toggle between desktop and mobile screens | HTML display with toggle between desktop, tablet and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML and plain text Supports unlimited testing | Yes | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | emailoctopus | moosend | Mailmodo |
|---|---|---|---|
| In-product templates | 34 templates | 82 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, which gives 11 free templates | Yes, free inspiration gallery | Yes, free inspiration gallery |
| Inspirational Templates count | 11 templates | 75+ newsletter templates | 200+ templates |
| Feature | emailoctopus | moosend | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | Yes | Yes | Yes |
| Customize HTML fallback | Yes | Yes | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | emailoctopus | moosend | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | AMP Emails not supported | AMP Emails not supported | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | Yes, through Eventbrite | Yes, through eventbrite integration | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | Yes, through Shopify integration | Yes, through integration with thrivecart | Yes |
| Shopify Product Recommendation | Yes, through Shopify integration | Yes, through integration with thrivecart | Yes |
| Poll | Yes | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | Yes, signup form available | No, but has subscription forms | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Star Rating | No | No | Yes |
| Form Submission capture | Email Octopus doesn't have interactive email forms but has subscription forms | Moosend doesn't have interactive email forms but has subscription forms | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | No | No | Yes |
| Step wise forms | No | No | Yes |
| Hidden field | Yes | No | No |
| Form fields | 17 field types | No | 15 field options |
| Dropdown | No | No | Yes |
| Radio | No | No | Yes |
| Checkbox | No | No | Yes |
| Emoji | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Text | Yes | Yes | Yes |
| Multiline | No | No | Yes |
| Image Link | No | No | Structured for case specific |
| Date picker | No | No | Yes |
| Time picker | No | No | Yes |
| Phone number | No | No | Yes |
| Single chip | No | No | Yes |
| Multichip | No | No | Yes |
| Star Rating | No | No | Yes |
| Nps Rating | No | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | emailoctopus | moosend | Mailmodo |
|---|---|---|---|
| Triggered | Yes | No but possible via automations | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | No | Yes | Yes |
| Sending Schedule | Send now, Send later- date and time specified by the sender, and can also change send time | Send now, Send later, Deliver based on timezones | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | No | Yes |
| Send time optimization | No | Yes | Yes |
| Feature | emailoctopus | moosend | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | Yes | Yes | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Manually, import from file (CSV,DSV,TXT supported) | Manually, import from CSV, Excel, Copy-Paste | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | emailoctopus | moosend | Mailmodo |
|---|---|---|---|
| Journey Advancement | basic email handling activities with limited triggers, conditions and actions | Basic email handling | Basic email handling and webhooks available |
| Drag & drop journey builder | No | No | Yes |
| Trigger options | 6 types of trigger options:
| 6 trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | Yes/No condition and wait time | 4 rules
| 9 Rules
|
| Actions | 6 types of Actions: Update field, Add tag, Remove tag, Unsubscribe, Trigger another automation | 11 Actions Send Email Campaign, Send message to Slack,ping me, subscribe to list,subscribe from list, set custom field value, add tags to member,remove tags from member, increase/decrease custom field value,trigger another automation, post webhook | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Only one trigger point, with limited options like only one if/else condition |
| Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes, with moosend's tracking script | Yes |
| CRM triggers | No | Yes | Yes |
| Pre-made email flows | No | Yes, Total 18 inspirations Abandoned Cart, Anniversary, Change in custom field, Happy Birthday Mail, Loyalty Sequence, New Customer thank you mail, Onboarding Email Sequence, Re-engagement email based on weather, Repeat purchases reminder, Special offer reminder, Special area of interest, Specific custom field value is changed, Survey buyers, Upsell/Cross-sell, Weather based upsell/cross-sell, Website Re-engagement, Welcome Email Sequence | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | emailoctopus | moosend | Mailmodo |
|---|---|---|---|
| Opens | Yes, with time stamp | Yes | Yes |
| Clicks | Yes, with time stamp | Yes | Yes |
| CTOR | No | No | Yes |
| Submissions | Yes | Yes | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | No | No | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes | Yes | Yes |
| Forwards | No | No | Yes |
| Device usage | No | Yes | Yes |
| Email clients | Yes | Yes | Yes |
| Link click tracking | Yes | Yes | Yes |
| Click heatmap | No | Yes | Yes |
| Custom analytics dashboard | No | No | No, upcoming |
| Graphical rep | Yes | No | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | emailoctopus | moosend | Mailmodo |
|---|---|---|---|
| Trial Period | 14-day trial | 30 days trial, all features are included | 21 days on all plans |
| Customer support | Knowledge base, Video Tutorials, Email support, Live chat support and Priority support | Chat support, Knowledge base and Video tutorials | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Email verification | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
After sign in
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | Stepwise instructions(basic) are provided to send out the first email | Stepwise instructions are provided to send out first email |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | emailoctopus | moosend | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 78 integrations More details. | 85 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | No | No, but can done by automations | Yes |
| Content optimization | No | No | No |
| REST API | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
Yes, EmailOctopus has a free trial using which you can send 10,000 emails per month to 2,500 subscribers. If you exceed the contact or monthly sending limit, you start getting charged around $8/monthly. Their free plan, however, offers basic support and limited analytics. This is why prospects prefer EmailOctopus alternatives like Mailmodo, which has affordable pricing plans.
Mailmodo is superior in terms of email deliverability. The platform helps you land your emails in the user's inbox with dedicated servers, authentication protocols, warmed up SMTP, suppression management, fragmented scheduling, and an analysis of your email infrastructure.
EmailOctopus don't provide SMTP connection to set up transactional emails and their spam rate has been reported as high, which makes them rather unreliable. If you're an EmailOctopus user looking to boost your inbox placement rate, consider switching to an alternative platform like Mailmodo with a warmed up SMTP and advanced spam filters.
You can use Moosend for free to send unlimited emails to 1,000 contacts. However, if the contact limit feels restricting, consider using Moosend alternatives like Mailmodo that comes with an affordable pricing plan.
We recommend you to use Moosend if you manage invitations via email marketing. But we don’t recommend the tool for businesses that need advanced automation. Instead, Moosend alternatives like Mailmodo offer custom multistep automation at a more affordable price.
Moosend’s spam rate is high enough to cause low email deliverability. Their users’ emails often end up in spam. You can achieve better email deliverability with Mailmodo's dedicated servers, consultation, and help with your domain warm-up.
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