EmailOctopus Vs Omnisend Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of EmailOctopus vs Omnisend, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How EmailOctopus compares with Omnisend
Here’s a summary and non-biased comparison between EmailOctopus and Omnisend on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a HTML editor. It has drag and drop, responsive features | Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only. |
| Automation | Automation is simple with limited actions and conditions along with triggers including API | Automations have restricted email handling cabability along conditions to perform basic logics. The big blockage is due to connection with a store. And has ecommerce focused features only. |
| Integration | 78 integrations | 80 integrations |
| Transactional emails | No. | Not available. |
| Ease of Access | Pretty easy to use, stepwise advancement in each stage of building a campaign/automation | Ecommerce focused email marketing software with requirement for ecommerce industry. This makes it frustating for users to get a hands on all fuctionality. |
| Customer Support | Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base | Email Support, In-App dedicated support, In-App Knowledge base, Customer Support. |
| Interactive emails | No | No |
| Other marketing features | NA | - Signup forms for pages <br> - SMS marketing <br> - Web push notifications for apps <br> |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Omnisend, EmailOctopus, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | emailoctopus | omnisend | Mailmodo |
|---|---|---|---|
| Template editor | Classic Editor - HTML code and Drag and Drop editor | Can create from scratch or select template from library | Can create from scratch or select template from library |
| Email Dimensions | Width can be modified between 600 px - 900 px | Have width from 600-700 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | No page layouts, just 6 different row layouts | Not Applicable | 12 variations of layouts to select from |
| Pre-made blocks/modules | NA |
|
|
| Ability to save & reuse blocks | NA | Can save any layout block and element | Can save any layout block |
| Design Options | Common options like email bg color and BG image. Some other options like Email border size, Color, Margin and Padding are provided | Common options like email bg color options are provided | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | 12 fonts | Total 53 fonts
| Total 46 fonts
|
| If non-standard font is used | It does not give a prompt message | No prompt | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | HTML email is displayed with toggle between desktop and mobile screens | Only HTML email with side by side display of desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML and plain text Supports unlimited testing | Only HTML. Supports unlimited testing. | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | emailoctopus | omnisend | Mailmodo |
|---|---|---|---|
| In-product templates | 34 templates | 35 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, which gives 11 free templates | Yes, free inspiration gallery | Yes, free inspiration gallery |
| Inspirational Templates count | 11 templates | 80 templates | 200+ templates |
| Feature | emailoctopus | omnisend | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | Yes | Yes | Yes |
| Customize HTML fallback | Yes | Yes | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | emailoctopus | omnisend | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | AMP Emails not supported | No AMP elements | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | Yes, through Eventbrite | No | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | Yes, through Shopify integration | No | Yes |
| Shopify Product Recommendation | Yes, through Shopify integration | No | Yes |
| Poll | Yes | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | Yes, signup form available | Yes, has website forms | Yes |
| Star Rating | No | Not Applicable | Yes |
| Thumbs up or down | No | Not Applicable | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Star Rating | No | No | Yes |
| Form Submission capture | Email Octopus doesn't have interactive email forms but has subscription forms | Collects form submission data as contacts | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | No | Not Applicable | Yes |
| Step wise forms | No | Not Applicable | Yes |
| Hidden field | Yes | Not Applicable | No |
| Form fields | 17 field types | 9 field options Also have spin the wheel | 15 field options |
| Dropdown | No | Yes | Yes |
| Radio | No | Yes | Yes |
| Checkbox | No | Yes | Yes |
| Emoji | No | Not Applicable | Yes |
| Thumbs up or down | No | Not Applicable | Structured for case specific |
| Text | Yes | Yes | Yes |
| Multiline | No | Yes | Yes |
| Image Link | No | Yes | Structured for case specific |
| Date picker | No | Yes | Yes |
| Time picker | No | Yes | Yes |
| Phone number | No | Yes | Yes |
| Single chip | No | Not Applicable | Yes |
| Multichip | No | Not Applicable | Yes |
| Star Rating | No | Not Applicable | Yes |
| Nps Rating | No | Not Applicable | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | emailoctopus | omnisend | Mailmodo |
|---|---|---|---|
| Triggered | Yes | No, but possible by automations | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | No | Yes | Yes |
| Sending Schedule | Send now, Send later- date and time specified by the sender, and can also change send time | Send and Schedule are two different options | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | No | Yes |
| Send time optimization | No | No | Yes |
| Feature | emailoctopus | omnisend | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | Yes | Yes | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Manually, import from file (CSV,DSV,TXT supported) | Add single contact, Paste contact's details, File import, Mailchimp data import tool, Klaviyo data import tool | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | emailoctopus | omnisend | Mailmodo |
|---|---|---|---|
| Journey Advancement | basic email handling activities with limited triggers, conditions and actions | Basic email handling with very limited trigger and automations | Basic email handling and webhooks available |
| Drag & drop journey builder | No | No | Yes |
| Trigger options | 6 types of trigger options:
| 13 trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | Yes/No condition and wait time | 4 Rules
| 9 Rules
|
| Actions | 6 types of Actions: Update field, Add tag, Remove tag, Unsubscribe, Trigger another automation | 3 Actions Email, messages, push notifications | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Only one trigger point, with limited options like only one if/else condition | Needs to have ecommerce store to start with | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | No | Yes | Yes |
| Pre-made email flows | No | Yes, 18 flows available | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | emailoctopus | omnisend | Mailmodo |
|---|---|---|---|
| Opens | Yes, with time stamp | Yes | Yes |
| Clicks | Yes, with time stamp | Yes | Yes |
| CTOR | No | No | Yes |
| Submissions | Yes | No | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | No | Yes | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes | Yes | Yes |
| Forwards | No | No | Yes |
| Device usage | No | Yes | Yes |
| Email clients | Yes | Yes | Yes |
| Link click tracking | Yes | Yes | Yes |
| Click heatmap | No | No | Yes |
| Custom analytics dashboard | No | No | No, upcoming |
| Graphical rep | Yes | No | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | emailoctopus | omnisend | Mailmodo |
|---|---|---|---|
| Trial Period | 14-day trial | Has free plan | 21 days on all plans |
| Customer support | Knowledge base, Video Tutorials, Email support, Live chat support and Priority support | Email Support, Phone Support, Help center | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Email verification | No verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
After sign in
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | Stepwise instructions(basic) are provided to send out the first email | Prompts to connect store or ecommerce account. More focused towards ecommerce |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | emailoctopus | omnisend | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 78 integrations More details. | 80 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | No | No | Yes |
| Content optimization | No | No | No |
| REST API | Yes Has contro over contacts, orders and carts Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
Yes, EmailOctopus has a free trial using which you can send 10,000 emails per month to 2,500 subscribers. If you exceed the contact or monthly sending limit, you start getting charged around $8/monthly. Their free plan, however, offers basic support and limited analytics. This is why prospects prefer EmailOctopus alternatives like Mailmodo, which has affordable pricing plans.
Mailmodo is superior in terms of email deliverability. The platform helps you land your emails in the user's inbox with dedicated servers, authentication protocols, warmed up SMTP, suppression management, fragmented scheduling, and an analysis of your email infrastructure.
EmailOctopus don't provide SMTP connection to set up transactional emails and their spam rate has been reported as high, which makes them rather unreliable. If you're an EmailOctopus user looking to boost your inbox placement rate, consider switching to an alternative platform like Mailmodo with a warmed up SMTP and advanced spam filters.
You can sign up for Omnisend’s free plan and send up to 500 emails monthly. However, if you find the trial plan too limiting, you can consider taking advantage of Mailmodo’s free trial plan.
If you’re not able to build complex workflows with Omnisend, it is likely that you’re among the many customers who have complained about its limited automation capabilities. If you’re looking for an automation solution that offers you pre-made workflows, custom triggers, and endless integrations, try Mailmodo. It’s a great Omnisend alternative.
Omnisend has a poor deliverability rate, which leads to your users’ low inbox placement rates. Want to achieve better email deliverability? You can rely on Mailmodo's dedicated servers, warmed up domain, and suppression management strategies.
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