Klaviyo Vs EmailOctopus Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Klaviyo vs EmailOctopus, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Klaviyo compares with EmailOctopus
Here’s a summary and non-biased comparison between Klaviyo and EmailOctopus on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides 3 different editors: drag and drop, text only and HTML custom code. Editor can create HTML emails only. | Provides a HTML editor. It has drag and drop, responsive features |
| Automation | Automations have basic email handling capability. The most common things seem missing. There is not conditional flow based on the stats of the previous email sent. | Automation is simple with limited actions and conditions along with triggers including API |
| Integration | 325 integrations | 78 integrations |
| Transactional emails | Not available. | No. |
| Ease of Access | Email marketing software focused on ecommerce but lacks basic functionalities. | Pretty easy to use, stepwise advancement in each stage of building a campaign/automation |
| Customer Support | Email Support, In-App dedicated support, In-App Knowledge base, Dedicated Account Manager. | Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base |
| Interactive emails | Not available | No |
| Other marketing features | Has the following tools on marketing: - Signup forms for pages - SMS marketing | NA |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of EmailOctopus, Klaviyo, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | klaviyo | emailoctopus | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Classic Editor - HTML code and Drag and Drop editor | Can create from scratch or select template from library |
| Template building fuctionality | Elements can be dragged and dropped any where within the email | Elements can be dragged and dropped any where within the email | Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button |
| Email Dimensions | Have a fixed width of 600 px | Width can be modified between 600 px - 900 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | Not Applicable | No page layouts, just 6 different row layouts | 12 variations of layouts to select from |
| Pre-made blocks/modules | Not Applicable | NA |
|
| Ability to save & reuse blocks | Can save any layout block and element | NA | Can save any layout block |
| Design Options | Common options like email bg color options are provided. Email border is an add on | Common options like email bg color and BG image. Some other options like Email border size, Color, Margin and Padding are provided | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 20 fonts Can add extra fonts | 12 fonts | Total 46 fonts
|
| If non-standard font is used | No prompt | It does not give a prompt message | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | Only HTML email with side by side display of desktop and mobile screens | HTML email is displayed with toggle between desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML, supports unlimited testing | Only HTML and plain text Supports unlimited testing | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | No. But can be done with dedicated HTML editor | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | klaviyo | emailoctopus | Mailmodo |
|---|---|---|---|
| In-product templates | 94 and growing templates | 34 templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, free inspiration gallery | Yes, which gives 11 free templates | Yes, free inspiration gallery |
| Inspirational Templates count | 2035 templates | 11 templates | 200+ templates |
| Feature | klaviyo | emailoctopus | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | Yes | Yes | Yes |
| Customize HTML fallback | No | Yes | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | klaviyo | emailoctopus | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | No AMP elements. | AMP Emails not supported | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | No | Yes, through Eventbrite | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | Yes, through Shopify integration | Yes |
| Shopify Product Recommendation | No | Yes, through Shopify integration | Yes |
| Poll | No | Yes | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | Yes, has website signup forms | Yes, signup form available | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Star Rating | No | No | Yes |
| Form Submission capture | Collects form submission data as contacts | Email Octopus doesn't have interactive email forms but has subscription forms | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | Not Applicable | No | Yes |
| Step wise forms | Not Applicable | No | Yes |
| Hidden field | Not Applicable | Yes | No |
| Form fields | 9 field options Also have discount coupon | 17 field types | 15 field options |
| Dropdown | Yes | No | Yes |
| Radio | Yes | No | Yes |
| Checkbox | Yes | No | Yes |
| Emoji | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Text | Yes | Yes | Yes |
| Multiline | Yes | No | Yes |
| Image Link | Yes | No | Structured for case specific |
| Date picker | Yes | No | Yes |
| Time picker | Yes | No | Yes |
| Phone number | Yes | No | Yes |
| Single chip | No | No | Yes |
| Multichip | No | No | Yes |
| Star Rating | No | No | Yes |
| Nps Rating | No | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | klaviyo | emailoctopus | Mailmodo |
|---|---|---|---|
| Triggered | No, but possible by automations | Yes | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | No | Yes |
| Sending Schedule | Send and Schedule(at a particular time or over a time period) are two different options | Send now, Send later- date and time specified by the sender, and can also change send time | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | Yes | No | Yes |
| Send time optimization | No | No | Yes |
| Feature | klaviyo | emailoctopus | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | No | Yes | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | File import, copy and paste contact's details | Manually, import from file (CSV,DSV,TXT supported) | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | klaviyo | emailoctopus | Mailmodo |
|---|---|---|---|
| Journey Advancement | Basic email handling with very limited trigger and actions | basic email handling activities with limited triggers, conditions and actions | Basic email handling and webhooks available |
| Drag & drop journey builder | No | No | Yes |
| Trigger options | 4 trigger options
| 6 types of trigger options:
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 3 Rules
| Yes/No condition and wait time | 9 Rules
|
| Actions | 5 Actions Email, SMS, Update profile property, notification, webhook | 6 types of Actions: Update field, Add tag, Remove tag, Unsubscribe, Trigger another automation | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Only one trigger point and cannot be changed once configured. Previous email campaign stats cannot be used in flow individually. | Only one trigger point, with limited options like only one if/else condition | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | Yes | No | Yes |
| Pre-made email flows | Yes, 10 flows available | No | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | klaviyo | emailoctopus | Mailmodo |
|---|---|---|---|
| Opens | Yes, last open time | Yes, with time stamp | Yes |
| Clicks | Yes, last clicked time | Yes, with time stamp | Yes |
| CTOR | No | No | Yes |
| Submissions | No | Yes | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | No | No | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes | Yes | Yes |
| Forwards | No | No | Yes |
| Device usage | Yes | No | Yes |
| Email clients | Yes | Yes | Yes |
| Link click tracking | Yes | Yes | Yes |
| Click heatmap | No | No | Yes |
| Custom analytics dashboard | No | No | No, upcoming |
| Graphical rep | Yes | Yes | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | klaviyo | emailoctopus | Mailmodo |
|---|---|---|---|
| Trial Period | Has free plan. | 14-day trial | 21 days on all plans |
| Customer support | Email and chat support | Knowledge base, Video Tutorials, Email support, Live chat support and Priority support | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Email verification | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
After sign in
| Onboarding form requires:
|
| Product education | Prompts from connecting store till recovering lost audience. Focused towards ecommerce yet segmented users to connect with them effectively | Stepwise instructions(basic) are provided to send out the first email |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | klaviyo | emailoctopus | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 325 integrations [More details.] (https://www.klaviyo.com/ecommerce-integrations) | 78 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | No | No | Yes |
| REST API | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
Klaviyo offers a free trial. You can create an account, edit and customize email templates, import and sync your data, and send emails with it. You can send a maximum of 500 emails to up to 250 contacts. You also receive 150 SMS credits. Once you exceed that limit, you will receive a prompt to upgrade your account by paying a fee.
Klaviyo was designed keeping eCommerce businesses in mind, while Mailmodo is an email marketing platform that caters to all kinds of organizations. For businesses that don’t sell physical products online, like service-based companies, Mailmodo has a range of features, such as AMP email interactivity and integrations with Hubspot, Google Sheets, Influencer Bit, and Pabbly to help you scale up.
Mailmodo is a better choice in terms of email deliverability. If you’re a Klaviyo user, your fluctuating email deliverability rates may be attributed to a low engagement history, poor domain reputation, or scammy email list. Mailmodo helps boost your email deliverability by giving you expert consultations, helping you with domain warm up, and removing spammers from our platform.
Yes, EmailOctopus has a free trial using which you can send 10,000 emails per month to 2,500 subscribers. If you exceed the contact or monthly sending limit, you start getting charged around $8/monthly. Their free plan, however, offers basic support and limited analytics. This is why prospects prefer EmailOctopus alternatives like Mailmodo, which has affordable pricing plans.
Mailmodo is superior in terms of email deliverability. The platform helps you land your emails in the user's inbox with dedicated servers, authentication protocols, warmed up SMTP, suppression management, fragmented scheduling, and an analysis of your email infrastructure.
EmailOctopus don't provide SMTP connection to set up transactional emails and their spam rate has been reported as high, which makes them rather unreliable. If you're an EmailOctopus user looking to boost your inbox placement rate, consider switching to an alternative platform like Mailmodo with a warmed up SMTP and advanced spam filters.
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