Mailchimp Vs Mailerlite Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Mailchimp vs Mailerlite, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Mailchimp compares with Mailerlite
Here’s a summary and non-biased comparison between Mailchimp and Mailerlite on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides 2 WYSIWYG editors, Standard and AI based, both of which create only HTML emails | Provides 3 editors: Drag-&-Drop, Rich text and custom HTML. Editor can create only HTML email |
| Automation | Visual journey builder with templates. Automations have advanced Zapier like capability to interlink apps with 3 trigger points | Automations are capable of very basic email handling functionality, such as sending emails or updating contact information |
| Integration | 320 native integrations including Zapier, Make, etc. | 139 integrations |
| Transactional emails | Not included within the marketing emails plans. Need to buy a different plan | No. Available in another product - MailerSend |
| Ease of Access | Pretty hard marketing solution to learn as the UI/UX is super complicated | Simple newsletter creation and sending solution but have a lot of gliches and bugs. The classic editor is slow while the new editor is better than the former |
| Customer Support | Email & chat support only | Email & chat support |
| Interactive emails | Not supported | Has an accordion. But it doesn't support AMP emails |
| Other marketing features | ○ Multivariate testing Following are available on a separate plan ○ Websites builder for landing pages ○ Online stores/website builder for ecommerce ○ Digital Ads for facebook, instagram and the web | Has the following tools on marketing: ○ Websites builder for landing pages and blogs ○ Web Forms available ○ iPad Subscribe App to collect offline subscribers. ○ eCommerce store for website |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Mailerlite, Mailchimp, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | mailchimp | mailerlite | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from scratch or select template from library | Can create from scratch or select template from library |
| Drag and Drop | Elements can be dragged and dropped any where within the email | Elements can be dragged and dropped anywhere on to the canvas or moved up and down by one block at a time within the email | Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button |
| Email Dimensions | Have fixed width(600 px, for classic and 660 px, for new) | Have fixed width (640 px) but provides 3 different block ability Basically blocks can be simple blocks or changed to cards (sepreated by some gap) or be of full width | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | In classic email editor, we have 9 basic layout of which 5 are featured. In new AI based email editor, we have 8 blank layouts and 2 Prebuilt layout | Not Available | 12 variations of layouts to select from |
| Pre-made blocks/modules | NA |
|
|
| Ability to save & reuse blocks | NA | Not Applicable | Can save any layout block |
| Design Options | Common options like email bg color options are provided. In the classic editor, some notible options are Email border and page border. Also have an additional mobile editing too and an in-template preheader(view in browser by default or other alterning text). | Common options like email bg color options are provided and background can be a image and also has advanced editing options for the image within the editor | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | For standard builder:
| Have a mixed collection of total 35 fonts (email safe, websafe and web fonts) | Total 46 fonts
|
| If non-standard font is used | In classic, for custom web safe fonts, Mailchimp uses a similar standard font instead No prompt while editing. | No Prompt | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | Only HTML display with toggle between desktop and mobile screens. Also have a inbox display in colloboration with Litmus. | HTML display with toggle between desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML Supports unlimited testing | No, but has dedicated HTML editor | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | mailchimp | mailerlite | Mailmodo |
|---|---|---|---|
| In-product templates | 7 templates for AI based (beta) editor | 90 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, aka the marketplace | Yes, free inspiration gallery | Yes, free inspiration gallery |
| Inspirational Templates count | 47 total templates, only 5 free for beta - AI, 84 for classic editor | 84 templates but is same as that of in-product | 200+ templates |
| Feature | mailchimp | mailerlite | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | No | Yes |
| Customize HTML fallback | No | No | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | mailchimp | mailerlite | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | AMP Emails not supported | AMP Emails not supported | 16 AMP elements |
| Carousel/Image Carousel | No | No, But has HTML carousel | Yes |
| Accordion | No | No, But has HTML accordion | No |
| Basic Event invitation | No, but has external web forms that can be linked | No, But has HTML invitation | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | Yes | Yes | Yes |
| Shopify Product Recommendation | Yes | Yes | Yes |
| Poll | No | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No, but has external web surveys that can be linked | No, but has external web surveys that can be linked | Yes |
| Thumbs up or down | No | No, but has external web surveys that can be linked | Yes |
| Emoji Rating | No | No, but has external web surveys that can be linked | Yes |
| Chip selection | No | No, but has external web surveys that can be linked | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No, but has external web surveys that can be linked | No, but has HTML quiz | Yes |
| Gokwik | No | No | Yes |
| Form | No, but has external web surveys that can be linked | No, but has external web surveys that can be linked | Yes |
| Star Rating | No | Yes | Yes |
| Thumbs up or down | No | Yes | Yes |
| Thumbs up or down | No | No, but has external web surveys that can be linked | Structured for case specific |
| Star Rating | No | No | Yes |
| Form Submission capture | Mailchimp doesn't have interactive email forms but external web forms and form results are collected and stored in survey section | Automatic collection and storage of form submission data. Export options available | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | No | Yes, can perform like journey but only with a form | Yes |
| Step wise forms | No | Yes | Yes |
| Hidden field | No | No | No |
| Form fields | No | 7 field options | 15 field options |
| Dropdown | No | No | Yes |
| Radio | No | No | Yes |
| Checkbox | No | No | Yes |
| Emoji | No | Yes | Yes |
| Thumbs up or down | No | Yes | Structured for case specific |
| Text | No | Yes | Yes |
| Multiline | No | Yes | Yes |
| Image Link | No | No | Structured for case specific |
| Date picker | No | No | Yes |
| Time picker | No | No | Yes |
| Phone number | No | No | Yes |
| Single chip | No | No | Yes |
| Multichip | No | Yes, as a multiselection | Yes |
| Star Rating | No | Yes | Yes |
| Nps Rating | No | Yes | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | mailchimp | mailerlite | Mailmodo |
|---|---|---|---|
| Triggered | No, but possible via automations | No, but possible via automations | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | No | Yes, Mailerlite has A/B testing for subject lines, email content and sender ID | Yes |
| Sending Schedule | Send and Schedule are two different options | Send now, send later, deliver based on timezones | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | Yes | No | Yes |
| Send time optimization | Yes | Yes | Yes |
| Feature | mailchimp | mailerlite | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | Yes | No | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Copy & Paste, Upload a file, Import from a service | Copy & Paste, Upload a file, Import from MailChimp, CSV, Txt file, Add a single subscriber | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | mailchimp | mailerlite | Mailmodo |
|---|---|---|---|
| Drag & drop journey builder | Yes | No | Yes |
| Trigger options | 35 trigger options and 5 Categories of start point
| 5 trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 4 rules If/else, Percentage split, Wait for trigger, Time delay | 6 rules
| 9 Rules
|
| Actions | 8 Actions Send email, Send email with survey, Webhook, Group/Ungroup, Tag/Untag, Subscribe, Update contact, Archive contact | 7 Actions
| 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations |
| Only one trigger points. and no API/Webhook trigger | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | No | Yes |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | Yes, Total 71 inspirations
| Yes, Total 15 inspirations
| No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | mailchimp | mailerlite | Mailmodo |
|---|---|---|---|
| Opens | Yes, also last time for activity is stored | Yes | Yes |
| Clicks | Yes, also last time for activity is stored | Yes | Yes |
| CTOR | No | Yes | Yes |
| Submissions | Yes | Yes | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | No | Yes | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes, abuse report | Yes | Yes |
| Forwards | Yes | Yes | Yes |
| Device usage | Yes | Yes | Yes |
| Email clients | Yes | Yes | Yes |
| Link click tracking | Yes, aka Click performance | Yes | Yes |
| Click heatmap | No | Yes | Yes |
| Custom analytics dashboard | Yes | Yes | No, upcoming |
| Graphical rep | Yes, aka charts | Yes | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | mailchimp | mailerlite | Mailmodo |
|---|---|---|---|
| Trial Period | No trial | 30 days on premium features | 21 days on all plans |
| Customer support | Mailchimp Assistant, Email Support, 24/7 Chat Support, Phone Support, Assisted Onboarding, Dedicated Onboarding | Email Support, Knowledge base, Video tutorials | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Email verification | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | Stepwise instructions(basic and advanced) are provided to send out the first email | No education |
|
| Product theme | Light theme | Light and Dark themes | Light theme |
| Feature | mailchimp | mailerlite | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 320 integrations More details. | 139 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | No, but can done by automations | No, but can done by automations | Yes |
| Content optimization | Yes | No | Yes |
| REST API | Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail. | Basic activity for API and 2 versions of API are present | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
Mailchimp costs $0 for 2,000 contacts and 10,000 emails/month with ads. To overcome these limitations, you must buy the paid plan starting at $9.99/month. Mailchimp pricing for nonprofits is no respite either. Mailchimp competitors like Mailmodo, on the other hand, offer full-stack email marketing solutions for a more affordable price. If you're a Mailchimp user, consider making the switch today to send interactive emails to your audience. Mailmodo is the best Mailchimp alternative.
Mailchimp has been around for 20+ years and is very customer-driven. However, according to Mailchimp reviews, their emails keep going to spam despite your domain being authenticated, which makes the platform seem unreliable. The Mailchimp alternatives considered reliable are ESPs like Mailmodo with high domain reputation and low spam rates.
According to the Email Deliverability Report 2022, Mailchimp has an 81% inbox placement rate and a 14% spam rate. The spam rate is high enough to cause low email deliverability.
You can avoid emails going to spam with Mailchimp and achieve better email deliverability with competitors to Mailchimp like Mailmodo, which offers dedicated servers, consultation, and help with your domain warm-up.
MailerLite’s email automation is sophisticated to use. Their automation feature is part of every plan, including the free trial. You can use autoresponders to set up marketing emails, like welcome emails. Building automation flows using their drag-and-drop builder is easy because the platform is intuitive. However, if you’re looking to do triggered email marketing, Mailmodo is a complete value for money. It’s a powerful tool for building multistep automation flows and is cost-effective.
With MailerLite’s free plan, you can send 12,000 emails monthly to 1,000 contacts. Only 1 user can sign up for the trial account. Also, key features such as drag-and-drop editor, email automation builder, signup forms, and pop-ups are included in the trial. However, if the contact limit is exceeded, you will have to shell out money and switch to a paid plan.
Yes, Mailmodo is a far more advanced alternative to MailerLite. With Mailmodo, you can send AMP emails that reduce redirections and drop-offs. Connecting your own SMTP is also a huge advantage for any email marketing team. Besides, Mailmodo offers 24/7 email, phone, and chat support.
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