Mailchimp Vs Brevo (formerly Sendinblue) Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Mailchimp vs Brevo (formerly Sendinblue), to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Mailchimp compares with Brevo (formerly Sendinblue)
Here’s a summary and non-biased comparison between Mailchimp and Brevo (formerly Sendinblue) on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides 2 WYSIWYG editors, Standard and AI based, both of which create only HTML emails | Provides a HTML drag and drop email editor. |
| Automation | Visual journey builder with templates. Automations have advanced Zapier like capability to interlink apps with 3 trigger points | Has a visual email journey builder. It also offers different triggers, actions and conditions, including API/Webhook/Integrations |
| Integration | 320 native integrations including Zapier, Make, etc. | 58 integrations. |
| Transactional emails | Not included within the marketing emails plans. Need to buy a different plan | On all plans (includes free as well as paid). |
| Ease of Access | Pretty hard marketing solution to learn as the UI/UX is super complicated | Omnichannel software with easy usage to enable any user learn without any previous experience. |
| Customer Support | Email & chat support only | Email, chat & phone support 24/7. |
| Interactive emails | Not supported | No interactive emails. |
| Other marketing features | ○ Multivariate testing Following are available on a separate plan ○ Websites builder for landing pages ○ Online stores/website builder for ecommerce ○ Digital Ads for facebook, instagram and the web | Has the following tools on marketing: ○ Subscription forms (embedded forms) for landing pages. ○ SMS to send transactional SMS to customers. ○ Send Whastapp messages. ○ Send notifications and many more. |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Brevo (formerly Sendinblue), Mailchimp, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | mailchimp | brevo | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from scratch or select template from library | Can create from scratch or select template from library |
| Drag and Drop | Elements can be dragged and dropped any where within the email | Elements can be dragged and dropped any where within the email | Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button |
| Email Dimensions | Have fixed width(600 px, for classic and 660 px, for new) | Have fixed width of 600 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | In classic email editor, we have 9 basic layout of which 5 are featured. In new AI based email editor, we have 8 blank layouts and 2 Prebuilt layout | 6 variations of layouts to select from | 12 variations of layouts to select from |
| Pre-made blocks/modules | NA | Not Applicable |
|
| Ability to save & reuse blocks | NA | Yes, have saved blocks option | Can save any layout block |
| Design Options | Common options like email bg color options are provided. In the classic editor, some notible options are Email border and page border. Also have an additional mobile editing too and an in-template preheader(view in browser by default or other alterning text). | Common options like email bg color options are provided | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | For standard builder:
| Total 26 fonts
| Total 46 fonts
|
| If non-standard font is used | In classic, for custom web safe fonts, Mailchimp uses a similar standard font instead No prompt while editing. | No prompt, but in manage fonts we can assign fallback fonts for each font | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | Only HTML display with toggle between desktop and mobile screens. Also have a inbox display in colloboration with Litmus. | Only HTML display with toggle between desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML Supports unlimited testing | Only HTML and supports unlimited testing | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | mailchimp | brevo | Mailmodo |
|---|---|---|---|
| In-product templates | 7 templates for AI based (beta) editor | 42 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, aka the marketplace | No inspiration gallery | Yes, free inspiration gallery |
| Inspirational Templates count | 47 total templates, only 5 free for beta - AI, 84 for classic editor | No inspiration gallery | 200+ templates |
| Feature | mailchimp | brevo | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | No | Yes |
| Customize HTML fallback | No | No | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | mailchimp | brevo | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | AMP Emails not supported | AMP elements are not supported | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | No, but has external web forms that can be linked | No | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | Yes | No | Yes |
| Shopify Product Recommendation | Yes | No | Yes |
| Poll | No | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No, but has external web surveys that can be linked | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No, but has external web surveys that can be linked | No | Yes |
| Gokwik | No | No | Yes |
| Form | No, but has external web surveys that can be linked | No, but has subscription forms for website | Yes |
| Star Rating | No | Not Applicable | Yes |
| Thumbs up or down | No | Not Applicable | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Star Rating | No | No | Yes |
| Form Submission capture | Mailchimp doesn't have interactive email forms but external web forms and form results are collected and stored in survey section | Sendinblue doesn't have email forms but have subscription forms for websites | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | No | Not Applicable | Yes |
| Step wise forms | No | Not Applicable | Yes |
| Hidden field | No | Not Applicable | No |
| Form fields | No | 11 field options | 15 field options |
| Dropdown | No | Yes | Yes |
| Radio | No | Yes | Yes |
| Checkbox | No | Yes | Yes |
| Emoji | No | Not Applicable | Yes |
| Thumbs up or down | No | Not Applicable | Structured for case specific |
| Text | No | Yes | Yes |
| Multiline | No | Yes | Yes |
| Image Link | No | Not Applicable | Structured for case specific |
| Date picker | No | Not Applicable | Yes |
| Time picker | No | Not Applicable | Yes |
| Phone number | No | Yes | Yes |
| Single chip | No | Not Applicable | Yes |
| Multichip | No | Not Applicable | Yes |
| Star Rating | No | Not Applicable | Yes |
| Nps Rating | No | Not Applicable | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | mailchimp | brevo | Mailmodo |
|---|---|---|---|
| Triggered | No, but possible via automations | Yes | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | No | Yes | Yes |
| Sending Schedule | Send and Schedule are two different options | Send now, Schedule for later and Best time sending options are available | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | Yes | No | Yes |
| Send time optimization | Yes | Yes | Yes |
| Feature | mailchimp | brevo | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | Yes | No | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Copy & Paste, Upload a file, Import from a service | Copy & Paste, Upload a file, Form and landing pages | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | mailchimp | brevo | Mailmodo |
|---|---|---|---|
| Drag & drop journey builder | Yes | Yes | Yes |
| Trigger options | 35 trigger options and 5 Categories of start point
| 35 trigger options and 5 Categories of start point
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 4 rules If/else, Percentage split, Wait for trigger, Time delay | 4 rules
| 9 Rules
|
| Actions | 8 Actions Send email, Send email with survey, Webhook, Group/Ungroup, Tag/Untag, Subscribe, Update contact, Archive contact | 13 Actions Send an email, Send a payment request, Send an SMS, Send a Whatsapp message, Send a notification, Add the contact into a list, Remove the contact from a list, Call a webhook, Update contact attribute, Blocklist a contact, Start another workflow, Go to another step, Record a coversion. | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations |
| Unlimited trigger points for each workflow and Automations can be used to change contact property, send email, send SMS, send whatsapp message and many more functionaity | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | Yes, Total 71 inspirations
| Yes. Total 8 inspirations Abandon cart, product purchase, welcome message, marketing activity, anniversary date, website event, transactional activity, page visit. | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | mailchimp | brevo | Mailmodo |
|---|---|---|---|
| Opens | Yes, also last time for activity is stored | Yes | Yes |
| Clicks | Yes, also last time for activity is stored | Yes | Yes |
| CTOR | No | No | Yes |
| Submissions | Yes | No | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | No | No | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes, abuse report | Yes | Yes |
| Forwards | Yes | No | Yes |
| Device usage | Yes | No | Yes |
| Email clients | Yes | No | Yes |
| Link click tracking | Yes, aka Click performance | Yes, on Business plan | Yes |
| Click heatmap | No | No | Yes |
| Custom analytics dashboard | Yes | No | No, upcoming |
| Graphical rep | Yes, aka charts | No | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | mailchimp | brevo | Mailmodo |
|---|---|---|---|
| Trial Period | No trial | No trial | 21 days on all plans |
| Customer support | Mailchimp Assistant, Email Support, 24/7 Chat Support, Phone Support, Assisted Onboarding, Dedicated Onboarding | Email Support, Chat and Phone Support, & Dedicated account manager support | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Email verification | SMS & Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | Stepwise instructions(basic and advanced) are provided to send out the first email | Stepwise instructions(basics) are provided to send out the first campaign |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | mailchimp | brevo | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 320 integrations More details. | 58 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | No, but can done by automations | Yes | Yes |
| Content optimization | Yes | No | Yes |
| REST API | Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail. | Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
Mailchimp costs $0 for 2,000 contacts and 10,000 emails/month with ads. To overcome these limitations, you must buy the paid plan starting at $9.99/month. Mailchimp pricing for nonprofits is no respite either. Mailchimp competitors like Mailmodo, on the other hand, offer full-stack email marketing solutions for a more affordable price. If you're a Mailchimp user, consider making the switch today to send interactive emails to your audience. Mailmodo is the best Mailchimp alternative.
Mailchimp has been around for 20+ years and is very customer-driven. However, according to Mailchimp reviews, their emails keep going to spam despite your domain being authenticated, which makes the platform seem unreliable. The Mailchimp alternatives considered reliable are ESPs like Mailmodo with high domain reputation and low spam rates.
According to the Email Deliverability Report 2022, Mailchimp has an 81% inbox placement rate and a 14% spam rate. The spam rate is high enough to cause low email deliverability.
You can avoid emails going to spam with Mailchimp and achieve better email deliverability with competitors to Mailchimp like Mailmodo, which offers dedicated servers, consultation, and help with your domain warm-up.
SendinBlue is free for the first 1,000 emails like most email marketing companies in the space. However, the problem with SendinBlue is that it offers a set number of emails per month, thus neglecting the number of contacts. A great choice could be Mailmodo’s pricing plan, which offers almost unlimited templates and campaigns and makes it suitable to cater to a large contact list.
The top competitor of SendinBlue is Mailmodo. You can send interactive emails with many customization options, ensuring better deliverability and high volume contact conversion.
Mailmodo offers far better deliverability as your emails are authenticated, and you get expert assistance to warmup your domain. You also receive personalized recommendations to improve your email health to boost your inbox placement rate.
Mailmodo customers have seen legendary growth
Easiest to use email marketing software in 2024
Get 3X email conversion
with Mailmodo
Create & send interactive emails without coding
Put revenue on auto-pilot with pre-built journeys
Save time with AI-powered email content creation
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