Mailerlite Vs EmailOctopus Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Mailerlite vs EmailOctopus, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Mailerlite compares with EmailOctopus
Here’s a summary and non-biased comparison between Mailerlite and EmailOctopus on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides 3 editors: Drag-&-Drop, Rich text and custom HTML. Editor can create only HTML email | Provides a HTML editor. It has drag and drop, responsive features |
| Automation | Automations are capable of very basic email handling functionality, such as sending emails or updating contact information | Automation is simple with limited actions and conditions along with triggers including API |
| Integration | 139 integrations | 78 integrations |
| Transactional emails | No. Available in another product - MailerSend | No. |
| Ease of Access | Simple newsletter creation and sending solution but have a lot of gliches and bugs. The classic editor is slow while the new editor is better than the former | Pretty easy to use, stepwise advancement in each stage of building a campaign/automation |
| Customer Support | Email & chat support | Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base |
| Interactive emails | Has an accordion. But it doesn't support AMP emails | No |
| Other marketing features | Has the following tools on marketing: ○ Websites builder for landing pages and blogs ○ Web Forms available ○ iPad Subscribe App to collect offline subscribers. ○ eCommerce store for website | NA |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of EmailOctopus, Mailerlite, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | mailerlite | emailoctopus | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Classic Editor - HTML code and Drag and Drop editor | Can create from scratch or select template from library |
| Email Dimensions | Have fixed width (640 px) but provides 3 different block ability Basically blocks can be simple blocks or changed to cards (sepreated by some gap) or be of full width | Width can be modified between 600 px - 900 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | Not Available | No page layouts, just 6 different row layouts | 12 variations of layouts to select from |
| Pre-made blocks/modules |
| NA |
|
| Ability to save & reuse blocks | Not Applicable | NA | Can save any layout block |
| Design Options | Common options like email bg color options are provided and background can be a image and also has advanced editing options for the image within the editor | Common options like email bg color and BG image. Some other options like Email border size, Color, Margin and Padding are provided | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Have a mixed collection of total 35 fonts (email safe, websafe and web fonts) | 12 fonts | Total 46 fonts
|
| If non-standard font is used | No Prompt | It does not give a prompt message | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | HTML display with toggle between desktop and mobile screens | HTML email is displayed with toggle between desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | No, but has dedicated HTML editor | Only HTML and plain text Supports unlimited testing | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | mailerlite | emailoctopus | Mailmodo |
|---|---|---|---|
| In-product templates | 90 and growing templates | 34 templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, free inspiration gallery | Yes, which gives 11 free templates | Yes, free inspiration gallery |
| Inspirational Templates count | 84 templates but is same as that of in-product | 11 templates | 200+ templates |
| Feature | mailerlite | emailoctopus | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | Yes | Yes |
| Customize HTML fallback | No | Yes | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | mailerlite | emailoctopus | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | AMP Emails not supported | AMP Emails not supported | 16 AMP elements |
| Carousel/Image Carousel | No, But has HTML carousel | No | Yes |
| Accordion | No, But has HTML accordion | No | No |
| Basic Event invitation | No, But has HTML invitation | Yes, through Eventbrite | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | Yes | Yes, through Shopify integration | Yes |
| Shopify Product Recommendation | Yes | Yes, through Shopify integration | Yes |
| Poll | No | Yes | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No, but has external web surveys that can be linked | No | Yes |
| Thumbs up or down | No, but has external web surveys that can be linked | No | Yes |
| Emoji Rating | No, but has external web surveys that can be linked | No | Yes |
| Chip selection | No, but has external web surveys that can be linked | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No, but has HTML quiz | No | Yes |
| Gokwik | No | No | Yes |
| Form | No, but has external web surveys that can be linked | Yes, signup form available | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No, but has external web surveys that can be linked | No | Yes |
| Thumbs up or down | Yes | No | Structured for case specific |
| Star Rating | Yes | No | Yes |
| Form Submission capture | Automatic collection and storage of form submission data. Export options available | Email Octopus doesn't have interactive email forms but has subscription forms | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | Yes, can perform like journey but only with a form | No | Yes |
| Step wise forms | Yes | No | Yes |
| Hidden field | No | Yes | No |
| Form fields | 7 field options | 17 field types | 15 field options |
| Dropdown | No | No | Yes |
| Radio | No | No | Yes |
| Checkbox | No | No | Yes |
| Emoji | Yes | No | Yes |
| Thumbs up or down | Yes | No | Structured for case specific |
| Text | Yes | Yes | Yes |
| Multiline | Yes | No | Yes |
| Image Link | No | No | Structured for case specific |
| Date picker | No | No | Yes |
| Time picker | No | No | Yes |
| Phone number | No | No | Yes |
| Single chip | No | No | Yes |
| Multichip | Yes, as a multiselection | No | Yes |
| Star Rating | Yes | No | Yes |
| Nps Rating | Yes | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | mailerlite | emailoctopus | Mailmodo |
|---|---|---|---|
| Triggered | No, but possible via automations | Yes | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes, Mailerlite has A/B testing for subject lines, email content and sender ID | No | Yes |
| Sending Schedule | Send now, send later, deliver based on timezones | Send now, Send later- date and time specified by the sender, and can also change send time | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | No | Yes |
| Send time optimization | Yes | No | Yes |
| Feature | mailerlite | emailoctopus | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | No | Yes | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Copy & Paste, Upload a file, Import from MailChimp, CSV, Txt file, Add a single subscriber | Manually, import from file (CSV,DSV,TXT supported) | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | mailerlite | emailoctopus | Mailmodo |
|---|---|---|---|
| Journey Advancement | Basic email handling | basic email handling activities with limited triggers, conditions and actions | Basic email handling and webhooks available |
| Drag & drop journey builder | No | No | Yes |
| Trigger options | 5 trigger options
| 6 types of trigger options:
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 6 rules
| Yes/No condition and wait time | 9 Rules
|
| Actions | 7 Actions
| 6 types of Actions: Update field, Add tag, Remove tag, Unsubscribe, Trigger another automation | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Only one trigger points. and no API/Webhook trigger | Only one trigger point, with limited options like only one if/else condition | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | No | Yes | Yes |
| CRM triggers | Yes | No | Yes |
| Pre-made email flows | Yes, Total 15 inspirations
| No | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | mailerlite | emailoctopus | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes, with time stamp | Yes |
| Clicks | Yes | Yes, with time stamp | Yes |
| CTOR | Yes | No | Yes |
| Submissions | Yes | Yes | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | Yes | No | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes | Yes | Yes |
| Forwards | Yes | No | Yes |
| Device usage | Yes | No | Yes |
| Email clients | Yes | Yes | Yes |
| Link click tracking | Yes | Yes | Yes |
| Click heatmap | Yes | No | Yes |
| Custom analytics dashboard | Yes | No | No, upcoming |
| Graphical rep | Yes | Yes | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | mailerlite | emailoctopus | Mailmodo |
|---|---|---|---|
| Trial Period | 30 days on premium features | 14-day trial | 21 days on all plans |
| Customer support | Email Support, Knowledge base, Video tutorials | Knowledge base, Video Tutorials, Email support, Live chat support and Priority support | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Email verification | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
After sign in
| Onboarding form requires:
|
| Product education | No education | Stepwise instructions(basic) are provided to send out the first email |
|
| Product theme | Light and Dark themes | Light theme | Light theme |
| Feature | mailerlite | emailoctopus | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 139 integrations More details. | 78 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | No, but can done by automations | No | Yes |
| REST API | Basic activity for API and 2 versions of API are present | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
MailerLite’s email automation is sophisticated to use. Their automation feature is part of every plan, including the free trial. You can use autoresponders to set up marketing emails, like welcome emails. Building automation flows using their drag-and-drop builder is easy because the platform is intuitive. However, if you’re looking to do triggered email marketing, Mailmodo is a complete value for money. It’s a powerful tool for building multistep automation flows and is cost-effective.
With MailerLite’s free plan, you can send 12,000 emails monthly to 1,000 contacts. Only 1 user can sign up for the trial account. Also, key features such as drag-and-drop editor, email automation builder, signup forms, and pop-ups are included in the trial. However, if the contact limit is exceeded, you will have to shell out money and switch to a paid plan.
Yes, Mailmodo is a far more advanced alternative to MailerLite. With Mailmodo, you can send AMP emails that reduce redirections and drop-offs. Connecting your own SMTP is also a huge advantage for any email marketing team. Besides, Mailmodo offers 24/7 email, phone, and chat support.
Yes, EmailOctopus has a free trial using which you can send 10,000 emails per month to 2,500 subscribers. If you exceed the contact or monthly sending limit, you start getting charged around $8/monthly. Their free plan, however, offers basic support and limited analytics. This is why prospects prefer EmailOctopus alternatives like Mailmodo, which has affordable pricing plans.
Mailmodo is superior in terms of email deliverability. The platform helps you land your emails in the user's inbox with dedicated servers, authentication protocols, warmed up SMTP, suppression management, fragmented scheduling, and an analysis of your email infrastructure.
EmailOctopus don't provide SMTP connection to set up transactional emails and their spam rate has been reported as high, which makes them rather unreliable. If you're an EmailOctopus user looking to boost your inbox placement rate, consider switching to an alternative platform like Mailmodo with a warmed up SMTP and advanced spam filters.
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