Email Conversion Rate Calculator

How to use this email conversion rate calculator

To calculate your email conversion rate, enter the number of conversions (desired actions) and the total number of emails delivered. The tool will instantly calculate your email conversion rate, helping you assess your campaign's performance.

Email conversion rate formula

Email conversion rate = (Number of conversions / Number of delivered emails) × 100

Understanding the email conversion rate result

Your email conversion rate reflects the effectiveness of your email marketing efforts. While the ideal conversion rate will depend on your targets, industry and product, a rate between 2-5% is generally considered to be very good.

• A high email conversion rate indicates that your email marketing strategies are successful and that they have compelling content, strong calls to action (CTAs), and effective audience targeting.
• A low email conversion rate suggests that you are not being able to get your recipients to take the desired action. In this case, you may need to improve your content, design, targeting, or offer relevance.

When to calculate email conversion rate

You should calculate your email conversion rate in the following situations:

• After launching a new email marketing campaign to assess its effectiveness
• Regularly, to monitor the performance of ongoing email campaigns
• When optimizing content and CTAs to increase engagement and conversions
• To compare the effectiveness of different email campaigns or audience segments
• To evaluate the impact of changes in email strategy, design, or messaging

How to calculate Email conversion rate with example

Let’s say you delivered 5,000 emails which led to 250 conversions. Your email conversion rate can be calculated as follows:

Email conversion rate = (Number of conversions / Number of delivered emails) × 100

Email Conversion Rate = (250/5000) × 100 = 5%

In this example, your email conversion rate is 5%, indicating that 5% of the recipients completed the desired action.

How to improve your email conversion rate

• Write compelling subject lines to increase open rates
• Use clear and persuasive CTAs
• Segment your audience for more personalized content
• Test different email designs and formats
• Optimize email content for mobile devices
• Provide relevant and valuable offers
• Analyze past campaign data to identify successful strategies