17 Must-Know Personalized Email Marketing Statistics

Personalization is considered as one of the greatest advantages to build lasting relationships with your subscribers. How does personalization do its magic? How great is its impact on email marketing? Understand some of the key personalized email marketing statistics across various industries and its effectiveness on your email marketing metrics.

How did we collect this data?

We compile these statistics from credible sources, including reputable platforms like Statista, as well as comprehensive marketing reports from various renowned email marketing platforms. Our commitment to data accuracy ensures the reliability of the information we provide.

17 personalized email statistics

This list of latest and important personalized email marketing statistics will be your guide to understand if it is a perfect fit for your marketing strategy and whether to opt-in for personalized email campaigns in the future.

1. A significant 72% of consumers exclusively engage with personalized messaging. (Source: SmarterHQ)

2. Personalized emails achieve an impressive open rate of 29% and an outstanding click-through rate of 41% (Source: Campaign Monitor).

3. 49% of respondents prefer receiving promotional emails from their favorite retail brands every week (Source: Statista).

4. 60% of consumers are inclined to become repeat buyers after enjoying a personalized shopping experience with a retailer (Source: Twilio Segment).

5. When an email lacks personalization, 52% of customers are willing to seek alternative shopping destinations (Source: ActiveTrail).

6. A substantial 70% of millennials experience frustration when brands send them irrelevant emails (Source: SmarterHQ).

7. 57% of marketers attribute improved visitor engagement to the implementation of email personalization (Source: Mailmodo).

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8. 55% of consumers believe receiving targeted promotions and discounts would enhance their email experience (Source: Dynamic Yield).

9. Marketers report a remarkable 760% increase in email revenue from adopting personalized and segmented campaigns (Source: Campaign Monitor).

10. Personalized calls to action demonstrate a remarkable 202% better conversion rate than default or standard calls to action (Source: Hubspot).

11. Emails within the retail and entertainment industries, with personalized subject lines, enjoy double the open rates (Source: Netcore Cloud).

12. While personalization leads to increased open rates across various sectors, the BFSI industries, such as the Banking and Insurance sectors, experience a reduction in their open rates. Concurrently, other sectors witness increased open rates with personalization (Source: Netcore Cloud).

13. 80% of financial services companies personalize email body copy, compared to 55% of retail, eCommerce, and consumer goods and services companies (Source: Litmus).

14. Emails featuring personalized subjects are 50% more likely to be opened (Source: Litmus).

15. 55% of client-side marketers identify integrating data as the primary barrier to utilizing personalization in email marketing (Source: SaleCycle).

16. In 2022, 38.6% of surveyors reported not sending campaigns with subject line personalization (Source: Mailmodo's State of Email).

17. In 2022, 52.6% of surveyors did not send emails in the local language (Source: Mailmodo's State of Email).

Wrap up

To wrap this up, with these personalized email marketing statistics, we understood how personalized emails can be a supercharger to your open rates, click-through-rates and improve your overall relationship with your subscribers. If you think any of these statistics are inaccurate or irrelevant in any form or if you want to submit any relevant statistics, please email us at enquiries@mailmodo.com.