Email CPM Calculator

How to use this email CPM calculator

To calculate email CPM, enter the total cost of your email campaign and the total number of impressions (emails sent). The tool will instantly calculate your CPM, giving you insights into the cost-efficiency of your campaign.

Email CPM formula

Email CPM = (Total Cost of Email Campaign (in USD)/Total Number of Emails Sent ) × 1000

Understanding the email CPM result

The ideal CPM varies depending on the industry, target audience, and campaign goals.

• A low CPM indicates that you are effectively reaching a large audience at a lower cost. The lower the cost, the more efficient your campaign is.
• A high CPM suggests that you are spending more to reach 1,000 recipients, which could indicate inefficiencies in targeting or the need to optimize your campaigns.

When to calculate email CPM

Calculating email CPM is essential for budgeting, planning, and optimizing your email marketing campaigns. Key scenarios for calculating email CPM include:

• Before launching a campaign to set budget expectations and goals
• After each email campaign to assess cost efficiency and return on investment (ROI)
• During regular marketing performance reviews to track cost trends over time
• When comparing email marketing with other channels like social media or search engine ads to determine the most cost-effective strategy
• While negotiating rates with advertisers or partners for sponsored content in email newsletters

How to calculate Email CPM with example

Imagine that you spent $500 on an email campaign for 100,000 emails. To calculate the CPM:

Email CPM = (Total Cost of Email Campaign (in USD)/Total Number of Emails Sent ) × 1000

Email CPM = (500/100,000) × 1000 = 5

In this example, your email CPM is $5, meaning you spent $5 to deliver 1,000 emails.

How to improve your email CPM

To improve your email CPM, consider the following strategies:

• Optimize your audience targeting to focus on the most relevant recipients.
• Increase engagement rates with compelling and personalized content.
• A/B test different subject lines, CTAs, and designs to find what works best.
• Regularly clean your email list to remove inactive or unresponsive contacts.
• Use segmentation to send more relevant emails to specific groups.
• Negotiate better rates with your email service provider.
• Leverage marketing automation tools to optimize send frequency and timing.